Brand Building and Online Marketing Blog

Category: commitment

November 10, 2010

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account planning, adaptation, advertising, advice, brand ambassadors, brand culture, brand insights, brand planning, brand promise, brand strategy, building value, business, commitment, communication, compassion, conversations, corporate culture, customer experience, customer relationship, customer service, Social Communications, social media, social network

Care or die: Because customer loyalty isn’t really rocket science.

If you don’t care about your customers (or as Gary Vaynerchuck would say, “if you don’t give a f*ck about… READ MORE
October 28, 2010

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account planning, acts of rebellion, adaptation, brand culture, brand insights, commitment, common sense, community, competence, evolution, excellence, expectations, fear, setting goals, smart business, Social Business, Social Communications, social media, strategy, success, the great dumbing-down of America, when things go wrong

The Psychology of Failure – Part 3: The Success Fallacy

We have heard it a thousand times in meetings, political speeches, at conferences and corporate feel-good events: “Failure is not… READ MORE
July 20, 2009

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account planning, being fearless, being the best, building value, commitment, competitive edge, courage, expectations, guts

Either commit or stay home.

I realized a few days ago that every business problem/solution has a cycling analogy. For a guy who rides the… READ MORE
July 6, 2009

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acts of rebellion, adaptation, brand culture, brand ownership, brand you, commitment, competition, corporate culture, creativity

The Danger of Not Doing What You Love, and other wisdom

Call me lazy, but instead of writing something insightful for you guys today, I’m going to share some of my… READ MORE
February 27, 2009

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account planning, acts of rebellion, adaptation, adoption, advertising, agile creativity, being fearless, being the best, brand insights, business thinkers, commitment, common sense, community, competitive edge, creativity, curiosity, differentiation, discipline, discovery, efficiency, evolution, excellence, flexibility of execution, focus, fresh ideas, good advice, hybrid thinking, innovation, insight, intelligence, kicking ass, leadership, mentality, opportunity, performance, relevance, social media, wisdom

Bruce Lee on the Art of Marketing

Fantastic piece on Bruce Lee and the art of marketing over at CultureMaking (via the Creative Generalist). Read the entire… READ MORE
February 12, 2009

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b2b, brand ambassadors, brand consciousness, brand culture, brand ownership, brand relevance, commitment, communication, community, competitive edge, conversations, corporate culture, corporate ecosystem, customer communities, customer experience, customer relationship, relationships, relevance, social media, social network

Engagement is not a campaign: Learn to become a P2P Business.

Above and below: Some revamped slides from Monday’s presentation. These two companion messages (Engagement and P2P) seem to have resonated… READ MORE
December 15, 2008

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adaptation, brand ambassadors, brand consciousness, brand culture, brand ownership, brand relevance, brand strategy, commitment, communication, community, competition, conversation, customer communities, customer experience, customer relationship, engagement, social media, social network, social networking, strategy

To Tweet or not to Tweet: Why are so many major brands still not on Twitter?

It hadn’t occurred to me until late last week, but most major brands still haven’t figured out that Twitter is… READ MORE
December 9, 2008

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adaptation, anthropology, being fearless, brand ambassadors, brand elevation, brand ownership, brand relevance, business, business thinkers, change, change agent, client partnerships, collaboration, commitment, common sense, communication, community, compassion, competitive edge, contributing, conversations, customer communities, customer relationship, social media, social network, social networking, solutions

Why no successful business is an island.

The value of communities to the well-being and growth of businesses and organizations which serve them became crystal clear to… READ MORE
November 20, 2008

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account planning, adaptation, advice, anthropology, apple, bad management, being fearless, being the best, brand culture, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, building value, business, business thinkers, CEO, change, change agent, commitment, common sense, competitive edge, corporate culture, corporate ecosystem, courage, cowardice, customer communities, customer experience, customer relationship, design matters, design thinking, differentiation, economy, efficiency, employee morale, engagement, evolution, excess, excuses, expectations, experience, fix your brand, fresh ideas, good advice, happy customers, human interactions, ideation, identity, incompetence, innovation, leadership, lessons, management lessons, market disruption, marketing, marketing leadership, mediocrity, Uncategorized

What really makes A-list brands different – and recession-proof.

The difference between winning and just being in the game – Thinking about ‘NEXT’ instead of just ‘NOW’: Some words… READ MORE
October 9, 2008

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account planning, advertising, agile creativity, anthropology, archetypes, being the best, brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand planning, brand strategy, building value, bullshit, business, business thinkers, change agent, client partnerships, clients who get it, collaboration, commitment, commoditization, common sense, communication, competition, context, corporate culture, customer communities, customer experience, customer relationship, customer service, expectations, good advice, growth, hack, horrible marketing, human interactions, hybrid thinking, identity development, incompetence, insight, leadership, lessons, management, management lessons, manifesto, marketing, marketing 2.0, marketing communications, marketing leadership

On Selling Marketing Short: Fixing the R.O.I. void

Interesting post by JP Voilleque over at Marketing 2.0 this week about the use of mythology and archetypes when creating… READ MORE
September 23, 2008

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arrogance, bad customer service, bad management, bonehead moves, brand consciousness, brand culture, brand elevation, brand erosion, brand insights, brand ownership, brand promise, brand relevance, brand strategy, brand valuation, broken brand, building value, bureaucracy, commitment, commoditization, corporate culture, corporate ecosystem, cowardice, customer experience, customer relationship, customer service, deceptive practices, denial, employee morale, ethics, fresh ideas, happy customers, happy employees, human interactions, idiocracy, incompetence, Inequity, insanity, integrity, karmic feedback loop, leadership, management, management lessons, mediocrity

101 Ways To destroy your brand – a primer by Ed Welch

Ed Welch, by way of Seth Godin, brings us these 101 bits of advice that are surefire ways of quickly… READ MORE
August 28, 2007

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commitment, guts

Either Commit Or Stay Home.

I finally did it. After months of flirting with 50mph (48.5, 49, 49.5,48, 49.5, 49, etc.), I finally hit that… READ MORE

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