evolution – Brand Building and Online Marketing Blog

November 9, 2010

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account planning, adaptation, advertising, evolution, expectations, Social Business, Social Communications, social media, social networking, society, solutions, travel

Social Media and the Middle East: How technology, culture and shifting demographics will change the game in the next decade.

What if 50% of your market were under the age of 25, extremely mobile, social-media-savvy and brand-conscious? What if you… READ MORE

The Psychology of Failure – Part 3: The Success Fallacy

We have heard it a thousand times in meetings, political speeches, at conferences and corporate feel-good events: “Failure is not… READ MORE

Before you can truly talk about Change Management, you have to focus on achieving clear vision

I love the fact that the comments my readers leave on the BrandBuilder blog are an endless source of topics… READ MORE

October 29, 2009

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2009, account planning, acts of rebellion, adaptation, culture, customer experience, customer relationship, evolution, excellence, P2P, relationships, relevance, social media, social network

Becoming P2P: Principal characteristics of the new Social Business

Skip this indented part if you’re in a hurry and you already know how the term P2P came to be:… READ MORE

September 21, 2009

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2009, account planning, adaptation, brand consciousness, brand culture, brand elevation, brand insights, brand planning, brand relevance, evolution

Don’t let rigid “branding” kill your brand

Words of genius from Damon Dimmick, over at UX Magazine: “When corporate marketing departments dream of brand design, they only… READ MORE

You are ALWAYS in Beta.

You’re always in beta. Always. If you think you aren’t, you’re already falling behind and bleeding relevance. What does being… READ MORE

April 24, 2009

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adaptation, aggregation, agile creativity, being the best, collaboration, competitive edge, creative types, design thinking, differentiation, evolution, HR, human interactions, hybrid thinking, ideation, IDEO, innovation, insight

New rules, new skillset

The topic came up in conversation yesterday: What grouping of skills and experience should a company look for in a… READ MORE

Bruce Lee on the Art of Marketing

Fantastic piece on Bruce Lee and the art of marketing over at CultureMaking (via the Creative Generalist). Read the entire… READ MORE

The Upside Down Pyramid of Opportunity: Design for the other 90%

Via the SwampFox Insights blog: “The majority of the world’s designers focus all their efforts on developing products and services… READ MORE

Imagination vs. Knowledge: A magic pill for the growth gap?

Check out these great bits of advice from Dave Lorenzo’s Career Intensity blog: “Deciding: ‘Familiarize yourself with common decision-making errors—such… READ MORE

Saying “no” to corporate fossilization

Via OrangeYeti, from AdPulp, here is a little bit of an interview given by Maurice Levy (Publicis Groupe) to Scott… READ MORE

December 16, 2008

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conversations, culture, evolution, social media, social network, society

The art of being Guy Kawasaki – Blending the social and the media, one package at a time

A week ago, Guy Kawasaki issued a quick little challenge on Twitter: The first person who could guess what UFM… READ MORE

December 12, 2008

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competitive edge, conversations, corporate culture, customer communities, customer relationship, engagement, evolution, social media, social network, social networking, society

Social Media is not the holy grail. Relax and get some perspective already.

Before you get all wrapped up in social media strategy talk, stop what you’re doing and take a deep breath.… READ MORE

November 20, 2008

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account planning, adaptation, advice, anthropology, apple, bad management, being fearless, being the best, brand culture, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, building value, business, business thinkers, CEO, change, change agent, commitment, common sense, competitive edge, corporate culture, corporate ecosystem, courage, cowardice, customer communities, customer experience, customer relationship, design matters, design thinking, differentiation, economy, efficiency, employee morale, engagement, evolution, excess, excuses, expectations, experience, fix your brand, fresh ideas, good advice, happy customers, human interactions, ideation, identity, incompetence, innovation, leadership, lessons, management lessons, market disruption, marketing, marketing leadership, mediocrity, Uncategorized

What really makes A-list brands different – and recession-proof.

The difference between winning and just being in the game – Thinking about ‘NEXT’ instead of just ‘NOW’: Some words… READ MORE

Robert Killick on the value of risk and true entrepreneurship.

Robert Killick on the need for intellectual curiosity and courage in the face of “unknowns” in today’s business leaders: Risk… READ MORE

The other side of business

With all the noise on Wall Street, Capitol Hill and the campaign trail this week about corporate greed, governmental accountability… READ MORE

September 24, 2008

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brainstorm, brand consciousness, brand insights, brand planning, brand strategy, change, evolution, fresh ideas, marketing ninjas

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blogger, blogspot, change, evolution, the brandbuilder blog, wordpress

It’s not you, it’s me: Moving to WordPress (for real this time.)

Dear Blogger/Blogspot, We’ve been together for what… three years now? Almost four? Wow. Time flies when you’re having fun. We’ve… READ MORE

Brand Building and Online Marketing Blog

Category: evolution

Before you can truly talk about Change Management, you have to focus on achieving clear vision

Don’t let rigid “branding” kill your brand

You are ALWAYS in Beta.

The Upside Down Pyramid of Opportunity: Design for the other 90%

Imagination vs. Knowledge: A magic pill for the growth gap?

Saying “no” to corporate fossilization

What really makes A-list brands different – and recession-proof.

Robert Killick on the value of risk and true entrepreneurship.

The other side of business

Shifting gears: Embracing the long(er) term narrative

Why positive people create positive brand experiences… and negative people don’t.

It’s not you, it’s me: Moving to WordPress (for real this time.)

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