The Harris Poll is a global market research and consulting firm that provides the insights and digital tools needed to build a better tomorrow.
Reports
Emerging cultural contradictions are reshaping identity, aspiration, and decision-making. This report examines the emotional, economic, and technological forces driving this dissonance—and what they signal for the year ahead.
Explore the ReportThis report quantifies fans’ “joy gap”– the difference between the experience sports fans have and the one they want. How can leagues improve the game day experience?
Over $124 trillion in U.S. assets will change hands in the next 25 years. This report helps financial firms prepare for how this shift will reshape client needs, wealth perceptions, and planning expectations.
Explore the ReportBriefs & News
Brief • 4 min Read
Brief • 2 min Read
Brief • 2 min Read
Brief • 2 min Read
Tailored, trusted custom research solutions built on 60+ years of methodological rigor, offering clarity amidst complexity.
Understand and manage how stakeholders perceive your brand in complex, shifting environments.
Learn More
Real-time brand research providing visibility into performance, perception, and market positioning.
Learn More
Data-led storytelling and media-worthy insights that position your brand ahead of the curve.
Learn More
Rapid, reliable polling that delivers credible results within 48 hours—no compromise on quality.
Learn MoreThe AI-powered research suite helping leading brands stay ahead of trends and customer expectation.
Industry-Leading Brand Tracker
Fuel brand growth with actionable, in-the-moment insights.
Brand-Specific Insights Communities
Build decisions on a foundation of lived customer experience.
AI-Driven, Actionable Insights in Minutes
Harness the power of AI to craft surveys in seconds.
Subscribe to our newsletter for the latest trends in business, culture, and more.
