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SparkToro
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SparkToro
@sparktoro
We're an audience research tool that helps you discover people's sources of influence: who+what they follow, visit, read, watch, & listen-to.
Seattle, WA
sparktoro.com
Joined October 2017
3
Following
21.2K
Followers
  • user avatar
    SparkToro
    @sparktoro
    Oct 19, 2021
    A 90-day B2B marketing roadmap, SEO advice, and a surprising way to improve content marketing... 7 tweets to move the needle on your marketing strategy:
  • user avatar
    SparkToro
    @sparktoro
    Sep 10, 2021
    When it comes to social media, the incentives for creators are clear: Make native content for our platform. Don’t you dare link out. Or we’ll crush your reach. 🧵
  • user avatar
    SparkToro
    @sparktoro
    Dec 15, 2021
    Tired: Trying to outrun your competition Wired: Co-marketing with brands with shared audiences Here's a marketing cheat sheet with 5 ideas you can steal...
  • user avatar
    SparkToro
    @sparktoro
    Aug 18, 2021
    A personalized PR pitch will always be better than a generic email blast. Here's 1 elegant way to do that:
  • user avatar
    SparkToro
    @sparktoro
    Jan 10, 2022
    Here's a marketing practice that some of the best marketers are already doing...
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    The Case for Permissionless Co-Marketing - SparkToro
    From sparktoro.com
  • user avatar
    SparkToro
    @sparktoro
    Dec 9, 2021
    We just had our best-ever webinar attendance: 1,367 people. But we didn't get to answer all your marketing questions. Here they are. Thread: How to instantly upgrade your content marketing strategy.
  • user avatar
    SparkToro
    @sparktoro
    Sep 28, 2021
    You wrote an amazing thread or article. But the response? Crickets. Here are 3 reasons influential people aren't sharing your content — and what you can do to change that:
  • user avatar
    SparkToro
    @sparktoro
    Jul 3, 2024
    The 2024 Zero-Click Search Study is here. Highlights: • 59% of Google searches end without a click. • Almost 30% of clicks go to a Google-owned property. • Google is sending less traffic to the open web. Read more:
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    2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open...
    From sparktoro.com
    12K
  • user avatar
    SparkToro
    @sparktoro
    Aug 25, 2023
    We're sorry* to say that the worst marketers start their content strategy with "SEO keywords." *We're not that sorry. 🙃 But please, hear out @randfish in this week's 5-Minute Whiteboard... sparktoro.com/blog/why-the-w…
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    00:00
    12K
  • user avatar
    SparkToro
    @sparktoro
    Jul 29, 2024
    Friends, we've got to have a serious talk. The way we’ve done marketing for the last 20 years is ending. Seriously...
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    Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century. - SparkToro
    From sparktoro.com
    6.6K
  • user avatar
    SparkToro
    @sparktoro
    Feb 1, 2022
    I am Quote Tweeting this to be supportive to my colleague, Amanda, who is definitely not the one typing this. Follow me for more advice on Twitter and audience research.
    user avatar
    Amanda Natividad
    @amandanat
    Jan 31, 2022
    Brands trying to be like Wendy's is cringe. So, question: Can a brand's social media strategy just be absurd conversations with one's self? Answer: Um... sure?
    Screenshot of these tweets: https://twitter.com/amandanat/status/1484704159337123842?s=20&t=5v1sdBJgwCE18gl-agtsdw
    Screenshot of this tweet: https://twitter.com/amandanat/status/1466856139073617922?s=20&t=5v1sdBJgwCE18gl-agtsdw
    Screenshot of these tweets: https://twitter.com/randfish/status/1468671715081265158?s=20&t=5v1sdBJgwCE18gl-agtsdw
    Screenshot of SparkToro's Twitter following from January 2021 to January 2022. It shows a slow but steady increase in followers.
  • user avatar
    SparkToro
    @sparktoro
    May 31, 2024
    It's Friday and Rand Fishkin is talking about SEO again. 😎
    user avatar
    Rand Fishkin (follow @randderuiter on Threads)
    @randfish
    May 31, 2024
    If you're not changing anything about how you do SEO following the Google Leak... You're not paying attention. I'm not even in search, and I'm changing a whole heap of tactics and strategy! New post & video on SparkToro with details.
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    00:00
    7.4K
  • user avatar
    SparkToro
    @sparktoro
    Mar 24, 2020
    Howdy friends! This'll be our first (& only) tweet for a while. - 2-min video on our upcoming tool: sparktoro.wistia.com/medias/fwfh8y6… - Get notified when we launch: sparktoro.com/product/ - Need help/have questions? Email [email protected] or tweet @randfish
  • user avatar
    SparkToro
    @sparktoro
    Jan 4, 2022
    Here's a simple framework to write a blog post that resonates...
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    Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content - SparkToro
    From sparktoro.com

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