About Films Services Team Contact
Ujamaa Rocks Community

Who We Are

Improving representation in front of & behind the camera

Ujamaa, a Swahili principle meaning "cooperative economics" and collective responsibility. We carry that spirit into everything we do: telling cinematic stories that centre underrepresented voices in climbing, the outdoors, and beyond.

From rock faces in Lleida to climbing walls in London, we bring people together and capture every moment with an authentic, unflinching lens.

"Progress is subjective. If you can feel better than you once felt, that's progress."

3+

Films Produced

2

Brand Partners

UK/EU

Based & Travelling

Our Work

Roots and Reasons Black Women in the Outdoors
Coming Soon Degrees of Transformation
Coming Soon True Sketch City
"I just feel so comfortable in the process. When I watch them back I'm just like, at least I like it. And if you can't like it yourself, then what are you doing?"
Reiss, Ujamaa Rocks

What We Do

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Film Production

End to end documentary and short film production, from concept development and shooting on location to post production and delivery. Cinematic storytelling rooted in real experiences.

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Brand Partnerships

We work closely with outdoor, lifestyle, and purpose driven brands to create authentic content that resonates. Not ads, stories that audiences actually want to watch.

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Community Events

Indoor and outdoor climbing sessions, workshops, and screenings that bring people together. We build spaces where creativity and adventure intersect.

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Creative Direction

Visual identity, campaign concepts, and editorial direction for brands looking to connect with diverse, outdoor engaged audiences through genuine storytelling.

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Content Strategy

Social first content planning and creation. Reels, carousels, behind the scenes, and long form edits crafted for engagement and cultural relevance.

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Expedition Coverage

We go where the stories are. From Spanish crags to UK bouldering spots, we document adventures as they unfold. Raw, real, and beautifully captured.

The Team

Alex

Alex Blair

Co Founder · Director · Writer

Co founder of Ujamaa Rocks. Filmmaker, climber, and creative visionary bringing untold stories from rock to screen.

Aaron

Aaron Pacheco

Co Founder · Producer

Co founder of Ujamaa Rocks. Aaron is the engine behind every project, keeping the vision on track from pre production to final delivery.

Reiss

Reiss

Director of Photography

Visual storyteller with a distinct cinematic eye. Reiss captures the raw emotion and energy that defines every Ujamaa production.

Brands We Work With

Let's Create

Whether you're a brand looking for authentic content, a community wanting to collaborate, or just someone who loves climbing and film, we'd love to hear from you.

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