twin hearts
Your Trusted Beauty BFF

8+ million

annual readers

2751+

Products tested

15+ years

of beauty secrets shared

Get the latest in your inbox

Looking for some inspo?

Browse By Category:

We’ve tested and researched thousands of products and trends for you. Find your next beauty obsession by searching via the topic that interests you!

A photo of cosmetics in a bag on a yellow background.
Makeup
The back of a woman with rose gold hair in front of a store.
Hair
A woman's nails with multi-colored rainbow ombre french tip design
Nails
Asian woman holding a bottle of serum isolated in a beige background
Skincare
A rack of minimalist clothes hanging on a wooden hanger.
Fashion

Our Mission

We Heart This believes in embracing individual beauty and fun, offering the latest trends, expert advice, and playful inspiration. It stands out with a passionate community of authors and industry insiders dedicated to creating engaging, relevant content.

Our Review Team

Image

Emily

Family Nurse Practitioner

Image

Jessica

Licensed Cosmetologist

Image

Amanda

Licensed Esthetician 

Image

Rebecca

Professional Makeup Artist

Image

Noelia

Licensed Esthetician & MUA

Image

Madeline

Hair Coloring Expert

Image

Anna

Licensed Cosmetologist & Esthetician

Image

Jasmine

Nail
Technician

Author