Own It
Take the leap. Own a horse. Make mistakes. Fix ‘em. Enter up. Sell them when it makes sense, and don’t be afraid to keep them even if it doesn’t. Do a good job for your customers, but do a good job for yourself, too.
Clownin’ Around
With his quick wit and comedic performances, eight-time National Finals Rodeo barrelman and 2022 Clown of the Year, John Harrison, is a fan-favorite rodeo clown and barrelman who is a true ambassador for the sport.
Cheyenne Wilson
This South Dakota rancher ditched skyscrapers and bright city lights, returning home to raise her son, cattle, and awareness for the cowboy lifestyle.








