What Does Not is the home of real moments, and real people creating a world worth getting out of bed for. That starts with experiences of real connection – where we take up space to counteract the fakery and the slop.
Being a human is a contact sport. So, f*ck the AI companions, and join the Team Human movement. The revolution is in the flesh.
Where humans are culture & culture is humans
Curing loneliness. Giving purpose. Finding meaning. We do this, and so much more – for real tho.
Because we don’t fit neatly into boxes – and neither do the best minds out there.
Talent is a shapeshifter and genius can be hard to spot. But game recognises game, so we’re calling all the gifted non-conformists, creative rebels and inspired rulebreakers from all walks of life to come together, and unleash a cultural revolution of empathy and connection.
While culture wars rage out there, in here, good humans are building a society where connection, collaboration and inspiration happens without an agenda. Brands, this one’s for you too.
Our ethos? The best things in life are offline. Everyone wants to do community these days, but few know how to do it for real. We operate by creating experiences and spaces where genuine human connection smacks you in the face – and true belonging can blossom. This is how the WDN cookie crumbles:
the unconventional power of multipotential minds
We’re calling all like-minded life veterans and creative thinkers to build a society where connection, collaboration and inspiration happens without an agenda.
RAW by What Does Not, 2025
We’d like to live in a world that’s less reliant on labels and snap judgments. And more reliant on truly seeing, hearing, and connecting with each other.
Our experiment is this: London is the city of niche. No matter your jam, you can find any type of belonging or tribe that you want – from kink to neon naked life drawing. What if we put down our laptops and phones, parked our roles as keyboard warriors, and cut across all the silos of society to give people true belonging?
Where a VIP is a Very Interesting Person
Think of WDN as an ecosystem rooted in difference, opportunity, and purpose. Everyone, from the underdogs to the over-achievers, can grow.
If you’re looking to be understood, then you’ve come to the right place.
And if you’ve lived a million lives, join us and live a million more.
