Frequently Asked Questions
Everything you need to know from getting started to implementation, data, support, pricing, rollout, and more.
Wheresight partners with Destination & Tourism Organisations to measure, benchmark and impact the digital maturity of their operators. We assess operator digital capability, benchmark performance, provide personalised roadmaps, and offer mentorship so destinations and operators can improve visitor experience, conversion, and commercial outcomes.
We work with DMOs, tourism authorities, regional organisations, and the full spectrum of operators including attractions, activities, experiences, hospitality, events, festivals, retail and service businesses serving visitors.
Digital maturity is the level at which a business effectively uses digital tools, data, and technology to optimize visitor experience and conversion. It is a measurement of both people skills and technology, peer benchmarked across the travel and tourism industry.
We help destinations improve operator digital capability, increase conversion, strengthen visitor experience, support tourism advocacy with evidence, and build more digitally mature, resilient tourism economies.
Operators get clarity on what’s working, what isn’t, and what to improve. They receive a personalised roadmap and mentorship that helps them grow bookings, improve digital sales, streamline admin, and improve customer journeys.
It’s a combined solution: a digital platform for assessment, reporting and benchmarking, plus hands-on mentorship and implementation support, all built specifically for tourism operators.
The DMA framework is consistent globally, but how we support each destination can be tailored — onboarding, rollout size, funding options, timelines, and mentorship depth all adapt to your market and goals.
No. Wheresight is built for all skill levels, from beginners to advanced teams. Roadmaps and guidance are practical, clear, and easy to follow.
Once operators are selected, onboarding begins immediately. Most destinations start seeing early insights within weeks.
We recommend a minimum of 25 to get meaningful benchmarking and destination-level insights. Destinations can include anywhere from 25 to 500+ operators.
Yes. Many destinations start with a 25 operator pilot and expand after seeing results.
The DMA is a structured program that assesses operator digital maturity, benchmarks their results, provides personalised improvement roadmaps, and includes ongoing mentorship to drive real progress.
Digital maturity across 5 pillars and 18 metrics: Leadership & Governance, People, Customer Experience, Operations, Technology.
Operators complete a 20–25 minute digital assessment covering their systems, processes, content, booking flows, marketing activity, and customer experience. The results generate their digital maturity score and roadmap.
Benchmarking compares each operator’s score against destination averages and other operators in their sector. Over time, destinations can also compare against other cities, states, or countries.
They receive live dashboard access of the DMA to view their digital maturity score, pillar level results and how they compare to the destination average, as well as a personalised 12-month roadmap and a dashboard showing what to prioritise first.
Yes. Re-assessment helps DMOs and operators measure progress and compare against previous results, and would typically occur every 6-12 months.
No installation is required, everything is accessible in our DMA portal.
Yes. Operators receive structured support from Wheresight mentors to help them implement their roadmap effectively.
You’ll receive a short explanation and a link to complete your DMA assessment. Once done, you’ll receive your roadmap and dashboard access.
The survey takes approximately 20 minutes. Everything else happens through your roadmap and mentorship.
No. Wheresight works for all skill levels. Roadmaps are easy to follow and practical.
Clear actions across 12 months focusing on improving your online presence, conversion, booking flow, customer experience, and digital operations.
Yes. You’ll receive personalised guidance to help you get the most from the program.
No. Most actions are small, achievable improvements that create meaningful impact.
This depends on how your DMO funds the program. Some destinations cover the full cost. Others use co-op or shared funding models.
No. Only you and your DMO can see your individual results.
No. Wheresight is supportive and non-judgemental. Results are used to guide improvement, not to penalise performance.
