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A writing partner for you and your agent.

Most AI tools write in their voice, not yours. Spiral works differently. Give it samples of your writing, connect your channels, and it builds a style that sounds unmistakably like you. Spiral handles the drafts you don't want to write, sharpens the ones you do, and keeps your voice consistent whether you're writing a tweet or a 3,000-word essay.

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Your voice, built
into every draft.

Connect your channels, upload, paste text, or scrape a URL
01.

Give Spiral samples of your writing, upload brand documents, or connect your social channels, and it asks questions when it needs more to work with.

Spiral builds a personal style from your voice
02.

Spiral maps your voice across every channel, then builds custom styles your whole team can use to write on-brand copy from day one.

Write live with your agent, with editorial nudges
03.

Write live with Spiral and your AI agent, running multiple drafts at once with real-time feedback and editorial direction as you go.

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Your brand voice, locked in.

Load Spiral with your brand standards, verbal identity docs, top-performing social posts, ad copy, and blog content. It learns what makes your voice distinct, syncs with your AI agents, and produces on-brand copy for any use case in minutes. No prompt engineering required.

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The secret is
Stylometry

Your writing has a fingerprint, and Spiral reads it precisely enough to copy it.

Stylometry is the nearly 200-year-old science of analyzing linguistic patterns to determine authorship. Researchers measure sentence length distributions, punctuation frequency, word choice ratios, and syntactic structures. These patterns hold remarkably stable across a writer's body of work, which is why stylometry resolved disputed authorship in the Federalist Papers, attributed contested Beatles songs, and has held up as evidence in criminal courts. Your prose carries the same kind of quantifiable signature.

Now it's how Spiral helps AI sound less like AI and more like you. ChatGPT and Claude don't have custom stylometrics built in. Spiral does.

The Style Engine analyzes your writing patterns and applies them across every channel, every format. Always on brand. At the speed of AI.

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OUR CUSTOMERS

Here's what Spiral users say

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Lenny Rachitsky Lenny's Newsletter

"Spiral handles the enervating parts of writing, the redundant processes, the mind numbing copying and pasting, the banging your head against the wall thinking HOW AM I DOING THIS AGAIN and lets you focus on the parts of the creative process that still energize."

Emily Oster New York Times bestselling author, ParentData

"For the first time I have found an AI writing app that is actually helpful."

Naveen Naidu General manager, Monologue

"I use Spiral to turn my notes into X posts, and got to over 500,000 impressions in a month."

Pricing

Team

For AI-native startups and agencies

$25/ user / month

  • Higher usage limits
  • MCP & API access
  • Style engine
  • Knowledge base
  • Shared workspaces
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BEST VALUE

Bundle

Spiral plus everything Every makes. Cora for email, Monologue for voice, Sparkle for files, Proof for documents, and every AI course, guide, and essay in the library.

$30/ month

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Always Agent Native

One shared space for brand voice, style consistency, and workspace management. Your coworkers and AI agents can edit in real time, so you get from rough idea to polished content faster than you'd expect.

What writers
use Spiral for

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Copywriting
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Social media
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Meeting recaps
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Newsletters
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Presentations
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Brand marketing
Did Spiral write this landing page?

Yes. Every word on this page: the hero, the section headlines, the pricing taglines, the other FAQ answers, came out of Spiral running against a Spiral workspace.

Why not just use ChatGPT or Claude?

You can get good results from ChatGPT or Claude. But you'll work for it. You need custom prompts, constant refinement, and a lot of patience before the output is worth publishing. Left to their defaults, they produce generic copy and agree with everything you say. Spiral runs on the same models but comes pre-configured as an opinionated writing partner with taste, built on Every's editorial standards. We did the prompting work so you don't have to. Spiral pushes back, asks clarifying questions, and has features like Writing Styles and Workspaces built specifically for how writers actually work.

What makes Spiral different from other AI writing tools?

Most AI writing tools take your input and produce output. That's it. Spiral asks what you're actually trying to say before it writes anything. It presents multiple drafts so you can compare directions, and it has real opinions about what makes writing good, shaped by Every's editorial standards. The conversation comes first. You figure out the message together, then Spiral writes it.

What can Spiral write well?

Short-form content, landing page copy, presentations, essays, and social posts. We use Spiral internally at Every, where it's been behind millions of impressions on published work. Early-access users write everything from quick social updates to full technical documentation with it. If you need a real writing partner rather than a text generator, Spiral handles it.

Can Spiral match my brand voice?

Yes. Writing Styles let you upload examples from your own writing or from writers you want to sound like. Spiral learns from those examples and applies that voice to everything it writes for you. This is core to how Spiral works, not an add-on. It's designed for writers who need a consistent voice across every piece of content they create.

Ready to write more and still sound like yourself?

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