IBM watsonx Orchestrate
How do you bring clarity to AI at scale?
Digital
Motion
Technology
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Featured Projects
Neko Health, NYC announcement
How can Neko Health’s social launch cut through the wellness wild west?
Technology
Design
Digital
IBM AI Governance
How do you make people care about AI governance?
Design
Movement
Experience
Nike Climate Week 2025
How can an immersive experience bring to life Nike’s relentless pursuit to serve athletes* through innovation focused on performance and sustainability?
Climate
Design System
Space
Addium
How can an agri-tech company grow a better future for people and the planet?
Identity
Art Direction
Brand Strategy
Anton
How can an independent studio bring new ambition and creative confidence to European film-making?
Branding
Film
Design
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Accept & Proceed at Rave LATE
13th November 2025
Events
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Accept & Proceed at the House of Beautiful Business
We’ve been invited to return to the House of Beautiful Business.
Events
Beyond the Horizon, Accept & Proceed in Seoul
Creating the Future Through Brand Vision
Events
Accept & Proceed at Elisava.
Accept & Proceed works with the next generation of radical designers at Elisava.
Events
IBM AI Academy
We partnered with IBM to build IBM Academy's distinctive identity
New Work
Jo Roca named Jury President at the 2025 D&AD Awards
Our Creative Venture Partner will be the Jury President for the New Brand Identity category
Awards
Endless Vital Activity
Explore our catalogue of collaborations below.
Discussin Reinvention
Endless Vital Activity with Ren Rigby
S4 E6Special
Ren Rigby, formerly known as Mike Rigby, is a multidisciplinary designer, educator and activist based in New York City. As founder and chief Design Officer of design and innovation company Proto, Ren is dedicated to advancing people.
During this conversation, Ren and David journey through the nuances of reinvention, change, transition, and falling in and out of love with design.
Follow along on @endless_vital_activity / @acceptandproceeed
Discussing Myth
Endless Vital Activity with John Higgs
S4 E5Special
Writer, thinker, novelist, journalist and cultural historian John Higgs and David Johnston discuss magic and myth.
During this conversation, they explore the power of hidden narratives as lenses from which we can interrogate and make sense of the world.
Follow along on @endless_vital_activity and @acceptandproceeed
Healing Through Food
Endless Vital Activity with Anna Jones
S4 E4Special
Chef, bestselling writer and columnist Anna Jones talks to David Johnston about the overlaps between food, intuition, connection and healing.
"What I've always wanted to do is to encourage change through positive action and setting an example – not through rhetoric or lecturing." – Anna Jones
Follow along on @endless_vital_activity and @acceptandproceeed
Reimagining Consumerism
Endless Vital Activity with Daniel Flynn
S4 E3Special
Co-founder and MD of social enterprise Thankyou Daniel Flynn talks about disruptive marketing and the importance of reimagining consumerism.
Discussing the future of the creative industry
Milan Design Week Special with Helen Job
S4 E0Special
UNSAID – The conversations we’re not having | BYBORRE x Accept & Proceed
Listen to Borre Akkersdijk of BYBORRE and David Johnston of Accept & Proceed at Milan Design Week 2024, as they speak with Helen Job – future forecaster, brand strategist and Principal at Observatory Studio.
Helen talks about why provocation is important, why great design is communal and why you have to be inside the castle to break down the walls.
