Beverage Industry News, Reviews, Events, & Jobs

Marketing: Evolution (Re)Fresh; Hugh Jackman Joins AG1 Marketing: Evolution (Re)Fresh; Hugh Jackman Joins AG1

Marketing: Evolution (Re)Fresh; Hugh Jackman Joins AG1

by Brad Avery,

Cold-pressed juice brand Evolution Fresh is the latest brand to kick off the New Year with an updated look; Healthy drink mix brand AG1 has named actor, singer and dancer Hugh Jackman as its latest global ambassador.

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Don’t Quit Rebrands as SkyPop To Focus on Protein Soda Don’t Quit Rebrands as SkyPop To Focus on Protein Soda

Don’t Quit Rebrands as SkyPop To Focus on Protein Soda

by Brad Avery,

That’s an ethos that drove protein beverage brand Don’t Quit since its founding, and it will continue to fuel the business as it unveils a comprehensive rebrand, dropping its old name and shakes line to focus entirely on protein sodas under the new name Skypop.

Bawi Closing On $6M Round Bawi Closing On $6M Round

Bawi Closing On $6M Round

by Lukas Southard,

Agua fresca maker Bawi has raised $4.1 million of a planned $6 million funding round, according to a SEC filing.

Distribution: The Zero Proof Hits Target Distribution: The Zero Proof Hits Target

Distribution: The Zero Proof Hits Target

by Brad Avery,

Online retailer and distributor The Zero Proof is the latest adult non-alc beverage purveyor to partner with Target, announcing last week a national retail launch in the mass retail chain with a curated selection of NA wines and mocktails.

Starbucks Points to Revival Strategy in Strong Q1 Earnings Report Starbucks Points to Revival Strategy in Strong Q1 Earnings Report

Starbucks Points to Revival Strategy in Strong Q1 Earnings Report

by Brad Avery,

Starbucks’ core retail business showcased the proof of concept for chairman and CEO Brian Niccol’s “Back to Starbucks” strategic plan, delivering 4% global comparable store sales growth in its Q1 fiscal year 2026 earnings report today.

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Hiyo Leans Into Refinement, Not Expansion, After Breakout Growth Year Hiyo Leans Into Refinement, Not Expansion, After Breakout Growth Year

Hiyo Leans Into Refinement, Not Expansion, After Breakout Growth Year

by Ferron Salniker,

Hiyo Social Tonics is coming off a major growth year that welcomed investment from Constellation Brands and Live Nation, signs of confidence behind its relaxing “social tonics” positioning. Now, the brand is working to win over everyone else.

Taste Radio: How A Strategic Shift Helped Zevia Win At Walmart Taste Radio: How A Strategic Shift Helped Zevia Win At Walmart

Taste Radio: How A Strategic Shift Helped Zevia Win At Walmart

by BevNET.com Staff,

After years of building credibility with a core consumer, Zevia is leaning into scale – and confronting what it takes to turn a purpose-driven brand into a durable CPG business. CEO Amy Taylor breaks down the executional shifts across product, pricing and packaging that are helping Zevia compete more effectively in mainstream retail and position the brand for sustainable, long-term growth.

BeatBox Parent Company to Lay Off 158 Employees BeatBox Parent Company to Lay Off 158 Employees

BeatBox Parent Company to Lay Off 158 Employees

by Ferron Salniker,

The Austin-based parent company of BeatBox Beverages plans to lay off 158 employees following Anheuser-Busch InBev’s (A-B) majority share acquisition of the party punch maker.