𝗠𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗲𝘅𝘁 Collaborate with those sharing a vision.
We have always been fans of Outliers Guide. A digital guide founded by Júlia Juste referencing her preferred hotels and accomodations in the world. Originally thought of as her wish list, the platform evolved on social media as a travel guide fueled by her encounters, experiences and destinations.
We thought she would be the perfect talent to share her experience of Bittikesu and tell the story of this collaboration with her words and her creative vision. We felt with her the same intentionality and human kindness as with Jules. A vision of nature, craftsmanship and attention to detail they share with the brand. A vision also of collaboration as a co-construction process driven by exigence and a strong creative take.
𝗖𝗿𝗲𝗱𝗶𝘁𝘀 Brand: L’Artisan Parfumeur Agency: Context Venues : Bittikesu, Bus Palladium Talent: Júlia Juste, Outliers Photos: courtesy of Júlia Juste
𝗠𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗲𝘅𝘁 Build collaboration that brings values to the talent and the brand. When we met Jules Saint-Cyr a few months ago and he told us about his restaurant project, we thought there was a match with L'Artisan Parfumeur as a brand. A shared vision of nature, craftsmanship and attention to details. Born in Montreal, Jules Saint-Cyr is a chef, but also a traveller and explorer. He has been working and collaborating with the finest names of the international gastronomy scene: from Copenhagen to Paris, from Berlin to China. All his trips and encounters fuel the experience he proposes at Bittikesu, his first restaurant that just opened. We built the collaboration around an oshibori experience. The towel is perfumed with a selection of signature perfume. Jules picked three scents he uses according to the moment and weather : Iris de Gris to welcome the guests, Un Air de Bretagne on rainy days, and Premier Figuier for the end. We captured the oshibori with Florencia Owen who established the iconography of this collaboration for the brand.
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To celebrate their partnership with NBA 2K, Yard agency wanted to gather both teams around a dinner in Paris. They reached us to support them with an experience to make them get into the Parisian art of living the proper way.
First, we picked Bouche for the dinner - You know the vibe of their private room. As Antoine, our co-founder, has been doing the wine list of the restaurant for almost 5 years, we knew we had some bangers in the cellar. The kind of cellar, Jimmy Butler would appreciate. Then, we teamed up with Romain Becker from Le Bon Grain de l’Ivresse who made the selection of great bottles with us. He introduced each bottle and helped our guests discover the natural wine scene.
Laid back but focused, the combination you need to score 3 points.
Credits
Brand: Yard Agency
Agency: Context
Venue: Bouche Paris
Sommelier & Host: Romain Becker
Videos: courtesy of Romain Becker
Services
Creative Concept
Production
Food and Wine Curation
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Collaborate with those who share a vision of the French art of living.
Ami Paris wanted to celebrate the Fall/Winter 2026 show with clients in a venue that reflected the brand: elegant, warm, friendly, unmistakably Parisian.
The evening became a moment with friends, a night that ended with the curtains closed, conversations with the staff, and a final drink shared entre amis.
A night chez Savy.
Credits
Brand: AMI Paris
Agency: Context Venue: Chez Savy
Set Design: Anna Balkin Calligraphy: Gina Serret
Menu Artistic Direction: Adriana Guix
Photos: courtesy of AMI Paris.
Special thanks to the Savy team : Jérémie, Nicolas, Moun, René, Alex, Andréa, David, Serge.
Services
Creative Concept
Production
Food and Wine Curation
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Celebrating those who shape culture every day.
When NN.07 set out to host a dinner and party marking its collaboration with Clarks, Le Saint-Gervais was the natural choice. An established neighborhood bar in Le Marais.
The evening began with a seated Friends & Family dinner, drawing from classic brasserie codes. As the doors opened, the space shifted to full capacity, a transition the Saint-Gervais team is known for.
Maximum capacity reached. A night to remember.
Credits
Brand: NN.07 + Clarks
Agency: Context
Venue: Le Saint-Gervais
F&B Production : Pauline Antoine, Joyeux Repas
Wine curation: Context Calligraphy: Gina Serret
Flowers: Debeaulieu
Photographer: Bineta Diallo
Branded Collectibles: La Riposte
Special thanks to the Saint-Gervais team: Yann, Mehdy, Lassana, Alyssa, Mehdi, Nathanael, Arsène
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We titled this film Find Us at Theirs.
The collaboration between L’Artisan Parfumeur and the selected venues is built on shared values and a mutual pursuit of excellence.
The film honors the essence of hospitality and introduces a collective vision. Every gesture, every detail, serves the experience. The product exists to illuminate it.
From sourcing ingredients to plating, from invention to mastery, this is the journey of a chef, and the story L’Artisan Parfumeur chose to celebrate.
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L’Artisan Parfumeur has always celebrated the French art of living through collaborations with fashion and artistic talents. At the occasion of the launch of their new home and bath & body collection, the brand wanted to connect to a new creative community embodying Parisian excellence: the gastronomy and hospitality scene. Based on the brand values and positioning, we recommended a selection of venues and talents to launch their new product line and collaborate on a series of contents and events.
In order to announce the collaboration, we wanted to find the right spokesperson. With this selection, l’Artisan Parfumeur celebrates both gastronomy and design and we thought about Bertrand Fompeyrine from BCDF Studio to shoot the campaign. We love his approach to photography with natural light, a strong sense of perspective and his attention to every detail. This is all about being in connection with the context: capture the genuine energy of a venue to shoot the product in situ.
Credits
Brand: L’Artisan Parfumeur
Reyes Lezcano, Johanna Najar, Marion Laborie, Laurie Demare, Manon Papait
Agency: Context
Photographer : BCDF Studio
Talents : Parcelles, Soces, Café Singuliers.L’Artisan Parfumeur
Home and Bath & Body Campaign
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A passion for sourcing.
La Fonda was founded in 1993 by Marie Noëlle Macdonald in the former salons of Gabrielle Chanel, located on the first floor of her boutique in the heart of downtown Biarritz.
Originally conceived as a decoration showroom, La Fonda has since evolved into a multidisciplinary space that occasionally hosts exhibitions. Since 2023, we have been curating the wine selection for its openings and working with sponsors to support these events.
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Connecting brands with the right local ecosystem.
For two Paris Fashion Week activations hosted by Soar Running and Techunter Magazine — a morning meet-up and an evening party — Techunter asked us to source F&B and support production.
Morning: a French breakfast featuring Utopie, Uma, and Feve — spotlighting Paris’ culinary artisans.
Evening: a summer party with Daxta and Canetta, celebrating community and conviviality.
Credits
Brand: SOAR Running / TECHUNTER
Agency: Context
Talents: Utopie, Uma, Feve, Datxa Kombucha, Canetta
Photos & Art Direction: courtesy of Techunter SOAR - TECHUNTER
PFW Community Moments - June 2025
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You’ll never look at this peach slice the same way again.
Pauline Scotto di Cesare brought the cocktails to life with her lifestyle sensibility and emotionally rich still-life compositions. Through her lens, each drink reveals its own distinct personality.
Special thanks to Matthieu Lescop for this exceptional light work and meticulous attention to detail, and to Adriana Guix for her creative vision and constant support throughout the process.
