The Brief
SET Active is an exclusive LA-based athleisure brand beloved by celebrities like Kylie Jenner and Charli D'Amelio. SET enlisted the help of Diamond Hook to manage their Shopify store and spearhead new growth efforts from the ground up.
shopify development
Custom USER EXPERIENCE
COPYWRITING
CONTENT STRUCTURE
Product description copywriting
ecommerce operations
seo
cro
paid social
email campaigns
sms campaigns
Web
ACTIVATING SET
Diamond Hook was initially tasked with launching a new SMS channel and social ads—all with less than two weeks before their highly-anticipated BFCM sale.
After rapidly growing the subscriber list, we built a 5-day SMS automation that generated a half million dollars in the program's first two weeks.
DIGITALLY ACTIVE
From leading multimillion-dollar product drops to implementing Shopify <> SaaS partnerships, Diamond Hook has flawlessly executed all of SET's online needs. As the company experienced exponential growth, we empowered the brand to bring their eCommerce team in-house.
Our team facilitated the addition of several new features to the site, including a members-only shopping experience, a loyalty and rewards program, a community program landing page, security updates, a custom bundle upsell, custom collection pages for A/B testing, and more.
OPERATIONS
The processes and procedures behind SET’s famous and product drops were all implemented by Diamond Hook.
- Merchandising
- Discounting
- Quality assurance
- Backend infrastructure management
- Bug fixes
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Brand
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LOGOTYPE
The Obviously logotype italicizes “us” to emphasize connection and their vast network.
LOGOMARK
The reimagined Obviously logomark showcases a thick 
ring-light-like “O” that doubles as a camera lens with a smaller circle representing a flash.
place
Typography
We redefined Urban Sophistication’s text hierarchy, thoughtfully implementing stand-out text placements as visual design elements with the use of all caps and large font size.
EDITORIAL  |  clear  |  simple
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Visuals
CLEAN Â | Â CONTEMPORARY Â | Â SPACIOUS
We created a sense of space and opted for an editorial style in our selection and placement of all imagery.
Feels like a marshmallow.
COPY
Thoughtful |  Sensory  | Evocative
Artful and descriptive copy ignites the imagination and depicts the positive feelings we experience from the brand’s product offerings. This perspective creates a customer journey that conjures up uniquely personal connections to the products.
COLLATERAL
We redesigned Obviously’s brand and marketing collateral, including everything from packaging and letterhead, to email templates, to  social media platform-specific sales decks.
Growth
PAID MEDIA
We launched paid media for drops and sales across Google, Facebook, and Instagram, including design direction and copy. Our team created custom landing pages for and implemented ads.
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SMS
We implemented SMS flows and helped SET migrate platforms. Our team redid the SMS welcome journey and managed ongoing campaigns, providing strategic input along the way.
revenue within 2 weeks
campaigns in <1 month
We set up new welcome flows, a loyalty and rewards program, and designed all email marketing required to successfully market it.
