Free for IAB UK members: Retail Media Growth Summit 2026

Join us for a fast, future-focused event exploring what’s next for retail media. Hear fresh thinking from across the industry and connect with the brands and innovators shaping the channel’s next phase of growth

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IAB UK Creator Qualification

Build trust and confidence in creator marketing with IAB UK’s new Creator Qualification, a course helping creators understand ad rules, disclosure best practice and brand partnerships. Take the Creator Qualification today.

Highlights from the IAB

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Welcome back to Futurescape

Explore the updated 2026 Futurescape study, with two new chapters on the trends shaping advertising to 2030 and beyond

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IAB UK Digital Adspend

Visit the Adspend Hub for more insights, analysis and related content on the latest digital advertising spend trends

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Benefits built for our members

Explore the value of IAB UK membership with practical guidance, industry standards and support that helps businesses navigate digital advertising

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Latest news

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IAB UK launches UK's first industry-backed Creator Qualification

New qualification supports creator marketing as 84% of brands plan to increase partnerships in 2026

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Powering Growth: The UK's Hidden AI Engine

Discover how digital advertising is already using AI at scale, unlocking measurable growth and helping shape the UK’s wider AI economy

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Ministers urged to seize opportunities as 95% of digital advertising businesses use AI

New IAB UK research shows 95% AI adoption in digital advertising, with £12bn in value at stake for UK business

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Meet our members

Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.

Amazon Ads
bauer
captify
Criteo
Global
google
index exchange
Lab bible
Mail Metro Media
Meta
Microsoft ads
Mobster
netflix board logo
News UK
quantcast
Reach
reddit
snap
Spotify
Tesco
telegraph
Tradedesk
TikTok
Trip Advisor
Vevo

More for our members

Chloe Davies

Policy & Standards

We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.

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Member Vault

IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.

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James

The IAB UK Podcast

Hosted by IAB UK's CSO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.

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Fast forward to 2030 with Futurescape: New chapters, fresh insights

Explore the latest thinking on the attitudes, innovations and media shifts set to reshape advertising by the end of the decade