ADVY CHEMICAL
PIONEERS IN IVD REAGENTS
Advy Chemical, a leader in In Vitro Diagnostic (IVD) reagents, has been at the forefront of innovation and excellence in the medical industry. Over the years, we have had the privilege of partnering with Advy Chemical on various creative endeavors in brand and marketing communications to elevate their presence and drive sales.
SERVICES
Identity Design, Campaigns, Marketing Materials, Merchandise,
Website
WEBSITE & PRODUCT BROCHURES
We began our collaboration by revamping Advy Chemical's website, making it a sophisticated and user-friendly platform that effectively communicates their expertise. We also designed comprehensive product brochures that showcased their diverse range of offerings, providing detailed information for global partners and the medical fraternity.
WEBSITE
PRODUCT BROCHURES
MERCHANDISE & PACKAGING
To further strengthen their brand, we developed a range of merchandise for their global partners and doctor fraternity. Additionally, we designed the packaging for their SCD Sperm Fragmentation Assay Kit, ensuring it was both functional and visually appealing.
MERCHANDISE
PRODUCT LABELS & PACKAGING
MARKETING COLLATERALS
Our creative efforts extended to a variety of marketing collaterals, including calendars and diaries that were distributed to clients and partners. These materials not only served practical purposes but also reinforced Advy Chemical's brand identity.
SMEs 2024 PRINT ADVERTISEMENT
PRODUCT ANNOUCEMENT FOR CUSTOMER & TEAM
CLIENT ENGAGEMENT
MARKETING MATERIALS
SOCIAL MEDIA CREATIVES
We took charge of Advy Chemical's social media handles, creating engaging and informative content for festive, topical, and medical observation days. Our social media campaigns included product communications such as launches, features, testimonials, upgrades, and spares, consistently keeping their audience engaged and informed.
SOCIAL MEDIA
LINKEDIN ROI
GLOBAL EXHIBITION PARTICIPATION
We also supported Advy Chemical in their global exhibition participations by designing visually striking booths and promotional materials that effectively showcased their products and innovations.
EXHIBITION STALL
CORPORATE DECK
PARTNERED PRODUCTS COMMUNICATION
Our collaboration extended to communication and collateral design for Advy Chemical's partnered products, including PROM & PARTUS from Actim, and Lenshook X1 Pro. These efforts ensured seamless integration and promotion of partnered products within their portfolio.
MARKETING MATERIALS
BROCHURES
PRINT ADVERTISEMENT
BROCHURE
PRODUCT VIDEO
MARKETING MATERIALS
PRINT ADVERTISEMENT
PRODUCTS VIDEO
WOMEN'S HEALTH AND FERTILITY DIVISION
As part of Advy Chemical's Women's Health and Fertility Division, we developed in-clinic materials for their Medical Representatives, such as the FertiTip App, and biweekly myth-busters on fertility. These initiatives provided valuable information and support to healthcare professionals and patients alike.
MALE FERTILITY AWARENESS CAMPAIGN ON LINKEDIN
UI DESIGN FOR FERTITIPS
INTERNAL COMMUNICATION & BRANDING
For Advy Chemical's internal communication, we designed branding and themes for their townhall and annual sales cycle meetings. These efforts helped to foster a cohesive and motivated team environment, aligning everyone towards common goals.
Through our ongoing partnership with Advy Chemical, we have successfully created brand awareness, built credibility, and aided in driving sales. Our comprehensive approach to brand and marketing communications has positioned Advy Chemical as a trusted and innovative leader in the IVD reagents industry.
INTERNAL BRANDING
INTERNAL ANNOUNCEMENT EMAILERS
RAT TEST EMAILERS
PRODUCT (HBsAg) CASE STUDY
CSR ACTIVITY
PROVEN RESULTS
This is what a long-term creative partnership actually looks like.
Over this ongoing engagement, we have functioned as Advy's complete brand and marketing communications department — not a project agency, but a fully embedded creative partner.
15+
DELIVERABLE TYPE
web · pack · social · events · video · internal
1
CREATIVE VOICE
consistent across
every channel
∞
MONTHS AND COUNTING
ongoing retainer partnership
What We Delivered
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Website, brochures, packaging, merchandise, social, exhibitions, internal comms, town halls, emailers — one roof.
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RAT Test B2B email campaign generated measurable open and engagement data supporting sales activity.
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Biweekly FertiTip myth-buster series built HCP trust in Women's Health division over time.
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Global exhibition design maintained brand quality parity with digital and print — no quality drop-off.
A retainer with Pavan Java Studio is not an expense — it is the infrastructure that allows your marketing function to operate at full capacity, without the overhead of managing multiple agencies.
