KISNA DIAMOND JEWELLERY
Brand refreshment and communication design for KISNA Diamond Jewellery - an inseparable part of the heritage of many families in India. We got on board with Kisna to help them achieve their feat of “Ghar Ghar main Kisna” with their marketing collateral and digital paid promotions. A brand refreshment to enhance their existing complicated logo to reproduce well on multiple levels.
SERVICES
Brand Identity Refreshment, Brand Guideline, Collection Catalogue, Packaging, Social Media Campaign Design
BRAND IDENTITY REFRESHMENT
INSPIRATION
At first glance, the logo might appear to be simple primarily due to its simple typeface. But take a closer look at the logo. Not only does it spells out the brand name but is also incased in a lotus shape motif, that is the symbol of Lord Krishna, which is at the heart of the groups brand image and communications.
LOGO EXPLANATION
BRAND GUIDELINE
STATIONERY
COLLECTION CATALOGUE
This meticulously curated series, designed and developed, is divided into individual editions, each dedicated to showcasing the artistry and allure of Kisna's jewellery. Our team designed the books to encompass a wide range of products on offer, ensuring that every category is represented in all its brilliance. The dazzling array of each category is a testament to craftsmanship and style, While the individual edition brings together tradition and modernity in designs that speak volumes, offers choices that reflect grace and individuality. Each edition of this catalogue is not just a book but a journey into the heart of Kisna Diamond Jewellery, where beauty and brilliance come to life.
SECONDARY COLOUR PALETTE
COLLECTION CATALOGUE
PACKAGING FOR JEWELLERY BOX
COMMUNICATION DESIGN
The Affordable Jewellery Campaign for KISNA was meticulously designed and developed to democratize luxury and make exquisite jewellery accessible to a broader audience. Recognizing the evolving market demands and the need for affordable elegance, the campaign focused on creating collections that maintained KISNA's hallmark of quality while being budget-friendly. By leveraging innovative design techniques and cost-effective materials without compromising on style or craftsmanship, the campaign introduced a wide range of elegant pieces that appealed to price-conscious consumers. This initiative not only broadened KISNA's customer base but also reinforced the brand's commitment to offering exceptional value. The campaign's success is a testament to the strategic planning and creative direction that emphasized affordability without sacrificing the allure and sophistication that KISNA jewellery is renowned for.
STORE & OUTDOOR ADVERTISING
SPONSER ADVERTISEMENT & NEWSPAPER INSERT
SOCIAL MEDIA - VALENTINE DAY CAMPAIGN
100 EXCLUSIVE SHOWROOMS IN INDIA
The Affordable Jewellery Campaign for KISNA was meticulously designed and developed to democratize luxury and make exquisite jewellery accessible to a broader audience. Recognizing the evolving market demands and the need for affordable elegance, the campaign focused on creating collections that maintained KISNA's hallmark of quality while being budget-friendly. By leveraging innovative design techniques and cost-effective materials without compromising on style or craftsmanship, the campaign introduced a wide range of elegant pieces that appealed to price-conscious consumers. This initiative not only broadened KISNA's customer base but also reinforced the brand's commitment to offering exceptional value. The campaign's success is a testament to the strategic planning and creative direction that emphasized affordability without sacrificing the allure and sophistication that KISNA jewellery is renowned for.
PROVEN RESULTS
100 showrooms. One cohesive brand. Designed to scale.
The ambition behind "Ghar Ghar mein Kisna" required a brand system capable of functioning across 100 exclusive showrooms, mass-market OOH, cinema, newspaper, social, and packaging simultaneously.
100
EXCLUSIVE SHOWROOMS
one identity across all
6+
MEDIA ENVIORNMENTS
OOH · Cinema · Print · Digital · Store · Pack
2
MARKET SEGMENT REACHED
premium & price-sensitive
What We Delivered
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Identity refreshment resolved production failures — logo now performs flawlessly at every scale.
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Multi-volume Collection Catalogue gave sales teams a tool as powerful as any advertisement.
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Affordable Jewellery Campaign shifted price positioning without diluting premium identity.
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100 Showrooms milestone campaign turned a distribution expansion into a brand celebration.
A brand system must not just look beautiful in a presentation — it must function across 100 different execution environments without losing integrity.
