NM MEDICAL
CAMPAIGN DESIGN FOR NM MEDICAL HEALTH TOURISM
Overview: NM Medical, in partnership with WisemanForex, engaged us to design a comprehensive campaign to tap into the international client base through health tourism. Our objective was to create a campaign that effectively communicates the benefits of NM Medical's health services, attracts international clients, and enhances the brand's presence at the Mumbai International Airport (MIAL).
SERVICES
Health Tourism Campaign in Partnership with WisemanForex
Approach: Our approach encompassed the following key components:
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Teasers in Airlines: We developed engaging teaser advertisements to be displayed in airlines, targeting international travelers. These teasers were designed to pique interest and introduce NM Medical's health tourism services, encouraging passengers to learn more upon arrival.
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Booth Design at MIAL: A visually appealing and informative booth was designed and set up at MIAL. The booth served as a central hub for travelers to get information about NM Medical's services, receive free health checkups, and interact with knowledgeable staff.
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Posters and Promotional Materials: We created eye-catching posters and promotional materials that were strategically placed throughout the airport. These materials invited travelers to visit the NM Medical booth for a free health checkup and provided details about the services offered.
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Discount Coupons: To further entice travelers, we distributed discount coupons for a round of intensive health checkups at the NM Medical center. These coupons provided added value and encouraged travelers to take advantage of NM Medical's comprehensive health services.
TEASERS AT THE MIAL AIRPORT
AIRPORT KIOSK AT MIAL
PROMOTIONAL MATERIALS
OFFER CARD
Results: The health tourism campaign for NM Medical successfully achieved its objectives, attracting the attention of international travelers and generating interest in NM Medical's services. The teasers in airlines and the visually appealing booth at MIAL effectively communicated the benefits of NM Medical's health tourism offerings. The posters and promotional materials, along with the discount coupons, provided additional incentives for travelers to engage with NM Medical. Overall, the campaign elevated NM Medical's brand presence and successfully tapped into the international client base.
PROVEN RESULTS
Mumbai International Airport. International travellers. One campaign to intercept them at the right moment.
NM Medical, in partnership with WisemanForex, needed a campaign to attract international clients through health tourism at Mumbai International Airport. We designed the complete campaign system: in-flight teaser advertisements, airport kiosk, posters, promotional materials, and discount coupon mechanics — all coordinated to convert arriving international travellers at the point of entry.
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TOUCHPOINT TYPES
airline teasers, kiosk, posters, discount cards
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STRATEGIC LOCATION
Mumbai International Airport MIAL
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BRANDS PARTNERED
NM Medical and WisemanForex
What We Delivered
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In-flight teaser ads targeted international passengers before landing — creating awareness at the moment of maximum receptivity, before competing messages reached them.
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The MIAL kiosk served as a physical conversion point — designed to provide information, free health checkups, and direct staff interaction in a high-footfall international terminal.
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Discount coupon mechanics for intensive health checkups added a tangible incentive that closed the loop between brand awareness and appointment booking.
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Cross-brand partnership with WisemanForex was incorporated into the campaign design, extending reach through a complementary financial services audience already visiting the airport.
Healthcare marketing that intercepts the right audience at the right moment requires precision — both in creative and in strategic placement. Your brand needs to be where the decision is made, designed to convert.
