OBEROI REALTY
COMPREHENSIVE BRANDING AND MARKETING CAMPAIGN
Background: Oberoi Realty, a leading name in the real estate industry, sought to create a comprehensive corporate brochure that encapsulated all their offerings, as well as conduct a successful launch campaign for their Mulund project. Additionally, an exquisite brochure with a unique design element was part of the project scope.
Objective: To develop and execute a comprehensive branding and marketing campaign for Oberoi Realty that includes a corporate brochure covering all their projects, an innovative brochure for a specific high-end project, and a targeted launch campaign for the Mulund project.
SERVICES
Corporate Brochure, Invitation, Scheme offers, Digital and more.
APPROACH
Corporate Brochure:
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Designed a comprehensive corporate brochure that effectively communicated Oberoi Realty's wide array of projects, achievements, and commitment to quality and luxury.
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Ensured the brochure reflected Oberoi Realty's brand values and showcased their extensive portfolio in a visually appealing and informative manner.
Exquisite Brochure Design:
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Created an exquisite brochure for a high-end project, featuring a unique cover with thermal inks that reveal a hidden message when heated by rubbing one's palms. This design element added an element of surprise and exclusivity.
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Used high-quality materials and finishes to align with the project's luxury branding.
Mulund Project Launch Campaign:
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Developed a cohesive branding strategy for the Mulund project launch, including logo design, color schemes, and visual themes that aligned with the project's identity.
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Implemented targeted emailer campaigns to reach potential buyers and investors, highlighting the project's unique selling points and special offers.
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Created engaging social media campaigns and visually stunning print creatives to build awareness and generate buzz around the project launch.
Outcome: The comprehensive branding and marketing campaign for Oberoi Realty effectively communicated their extensive portfolio, highlighted the unique features of their high-end projects, and successfully launched the Mulund project. The corporate brochure provided a detailed and visually engaging overview of Oberoi Realty's offerings, while the exquisite brochure's innovative design element created a lasting impression. The cohesive branding strategy and targeted marketing campaigns significantly enhanced brand visibility and attracted potential buyers.
CORPORATE BROCHURE
ETERNIA (MULUND) LAUNCH CAMPAIGN
NEWSPAPER INSERT
DIGITAL STANDEE & EMAILER
EXQUISITE CAMPAIGN
EMAILER FOR EXQUISITE RESIDENCES
EMAILER FOR EXQUISITE RESIDENCES & OIS ADMISSION OFFER
EMAILER FOR EXQUISITE RESIDENCES, COMMERCE II, OGC
CORPORATE BROCHURE
INVITATION CARD
AWARD COMMUNICATION FOR CUSTOMERS, STAKEHOLDERS & TEAM MEMBERS
PRISMA LAUNCH CAMPAIGN
NEWSPAPER INSERT
EMAILER & DIGITAL BILLBOARD
PRIVIERA MERCHANDISE
PROVEN RESULTS
A brochure cover that reveals itself when you hold it. Luxury communication for luxury real estate.
Oberoi Realty needed a comprehensive corporate brochure covering all projects, an innovative brochure for a high-end project with a unique design element, and targeted launch campaigns for both the Mulund (Eternia) and Prisma projects. The exquisite brochure featured a cover with thermal inks that reveal a hidden message when heated by rubbing one's palms — an industry first in Indian luxury real estate communication.
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PROJECT LAUNCH CAMPAIGNS
Eternia Mulund and Prisma — full multi-channel
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INDUSTRY-FIRST DESIGN INNOVATION
thermal ink cover revealing hidden message on touch
5+
COMMUNICATION TYPES
brochures, emailers,
newspaper inserts,
digital standees, invitations
What We Delivered
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The thermal ink brochure cover — revealing a hidden message only when the reader's warmth activated it — created a tactile, memorable first impression that communicated Oberoi Realty's commitment to experiential luxury beyond the property itself.
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The Eternia Mulund launch campaign spanned newspaper inserts, digital standees, and targeted emailers — with a cohesive branding strategy including logo design, colour schemes, and visual themes aligned with the project's identity.
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The Prisma launch campaign extended across newspaper inserts, digital billboards, emailers, and a premium leather docket for Priviera merchandise — ensuring the premium positioning was maintained from mass media to the client's hands.
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Award communication for customers, stakeholders, and team members was delivered as part of the ongoing relationship — demonstrating the breadth of a retainer partnership that goes beyond launch to ongoing brand stewardship.
Luxury real estate buyers make their first judgement from the material they hold before they visit a site. The thermal ink brochure we created for Oberoi Realty ensured that first judgement was unforgettable.
