TOTAL ENERGIES
Background: TotalEnergies India celebrates its 30th anniversary, marking a milestone in the energy sector. Over three decades, they have established a strong presence in natural gas, renewable energy and petroleum products, significantly advancing India's energy landscape and promoting sustainability. Our identity design for their 30th anniversary, inspired by their parent brand, blends seamlessly into everything they do. With various social initative even the less fortunate have benefited along with some environmental efforts to conserve nature.
Objective: TotalEnergies India sought to celebrate its 30th anniversary by reinforcing its brand presence and commitment to sustainability. The primary objectives were:
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To create a memorable and cohesive brand identity that aligns with the parent brand.
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To highlight their contributions to India's energy landscape, particularly in natural gas, renewable energy, and petroleum products.
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To showcase their social initiatives and environmental efforts, emphasizing their role in promoting sustainability and benefiting less fortunate communities.
Our Approach:
The approach focused on integrating TotalEnergies India’s rich history and future aspirations into a cohesive employer branding project. Key steps included:
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Conducting comprehensive research on TotalEnergies’ brand values, history, and future goals.
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Collaborating closely with stakeholders to ensure alignment with their vision and expectations.
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Designing a unique identity for the 30th anniversary that reflects TotalEnergies’ commitment to sustainability and innovation.
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Developing a strategy to seamlessly blend this identity into all company communications and initiatives.
SERVICES
Logo Identity, Communication
CREATIVE NARRATIVE
To celebrate this milestone, a creative narrative was crafted that seamlessly wove together TotalEnergies India’s past achievements and future goals:
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The 30th-anniversary identity design drew inspiration from TotalEnergies' parent brand, incorporating elements that symbolize growth, sustainability, and innovation.
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The company’s extensive contributions to India’s energy sector were emphasized, showcasing their advancements in natural gas, renewable energy, and petroleum products.
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Stories of social initiatives and environmental efforts were highlighted, illustrating how TotalEnergies India has positively impacted communities and the environment.
Creative Execution:
The execution phase involved a multi-faceted approach to ensure the new identity resonated across all platforms:
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Visual Identity: Developed a logo and visual elements that symbolized 30 years of progress and commitment. This identity was applied across all marketing materials, social media platforms, and corporate communications.
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Event Celebrations: Organized events and campaigns to celebrate the 30th anniversary, engaging employees, partners, and the public.
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Digital Campaigns: Launched digital marketing campaigns to spread awareness about TotalEnergies India’s achievements and future goals.
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Community Engagement: Implemented initiatives that highlighted their social and environmental efforts, including collaborations with local communities and NGOs.
INTERNAL COMMUNICATION - TEASERS
INTERNAL COMMUNICATION - BUILD UP BEFORE REVELING BY GAMES/CONTESTS (LEGACY QUESTIONS)
INTERNAL COMMUNICATION - PRIZE & GIVEAWAYS
ILLUSTRATION STYLE
INTERNAL COMMUNICATION - REVEALER
DIGITAL KIT - EMAIL SIGNATURE
DIGITAL KIT - DESKTOP & MOBILE WALLPAPER
DIGITAL KIT - LINKEDIN BANNER
INTERNAL BRANDING - STANDEE COMMON AREAS & POSTERS FOYER
INTERNAL BRANDING - POSTERS’ INTERNAL WALLS
INTERNAL BRANDING - DANGLER CEILINGS
VIRTUAL (HYPER LOCAL) EVENT COMMUNICATION - HI-TEA EVENT : SAVE THE DATE | INVITE & BACKDROP
VIRTUAL (HYPER LOCAL) EVENT COMMUNICATION - PHOTOBOOTH & TENT CARD
VIRTUAL (HYPER LOCAL) EVENT COMMUNICATION - LEGACY PITCH CORPORATE COMMUNICATION
EMPLOYEE KITS
EXTERNAL COMMUNICATION - COFFEE TABLE BOOK
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SOUVENIRS AND GIVEAWAYS
PROVEN RESULTS
30 years in India. A 360-degree anniversary campaign that activated every employee and every
touchpoint simultaneously.
30
YEAR MILESTONE
natural gas, renewable energy, petroleum leadership
360°
COMMUNICATION COVERAGE
internal, digital, event,
external, merchandise
10+
ASSET TYPES
logo, teasers, games, merchandise, coffee table book, signage
What We Delivered
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The 30th anniversary identity drew inspiration from TotalEnergies' parent brand — incorporating elements symbolising growth, sustainability, and innovation while blending seamlessly into existing communications.
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Internal communication system (teasers, games, contests, legacy questions) built employee anticipation and pride before the reveal — creating genuine internal celebration rather than a top-down announcement.
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External communication (coffee table book, legacy pitch, corporate communication) positioned TotalEnergies India as a market leader with three decades of impact on India's energy landscape.
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Digital kit (email signatures, desktop and mobile wallpapers, LinkedIn banners) and employee kits (merchandise, souvenirs) extended the anniversary identity to every employee screen and gift.
A 30-year milestone is only as powerful as the story told around it. We built TotalEnergies India a campaign that made every employee proud and every external stakeholder notice — simultaneously.
