PNEUMOVAC (PNEUMOSIL)
SERUM INSTITUTE OF INDIA
Background: Brand and Marketing Communication Campaign design for SII India for their vaccine that protects against pneumococcus (Streptococcus pneumoniae) a major public health problem worldwide.
Objective: The Serum Institute of India (SII) is renowned for its contributions to global health through the production and distribution of vaccines. One of their critical initiatives focuses on addressing pneumococcal infections caused by Streptococcus pneumoniae, a significant public health challenge worldwide. To amplify the impact of their pneumococcal vaccine, SII commissioned our team to design a comprehensive Brand and Marketing Communication Campaign.
Objectives:
The primary objectives of the campaign were:
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Awareness: Increase public awareness about pneumococcal disease and the availability of the vaccine.
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Education: Educate healthcare professionals and the general population about the benefits and efficacy of the vaccine.
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Engagement: Foster engagement with key stakeholders, including healthcare providers, policymakers, and the community.
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Adoption: Drive vaccine adoption rates, especially in high-risk populations.
SERVICES
Identity Design, Visual Aids, Inclinic Engagements, Digital
IDENTITY
COMMUNICATION DESIGN
Brand Identity:
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Developed a strong and cohesive brand identity for the pneumococcal vaccine, including a memorable logo, color scheme, and tagline.
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Created visually appealing and informative marketing materials, such as brochures, posters, and infographics.
Content Marketing:
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Produced engaging and educational content, including blog posts, articles, and social media updates, highlighting the importance of vaccination and the specifics of pneumococcal disease.
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Collaborated with healthcare experts to create informative videos and webinars.
Social Media Campaign:
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Launched targeted social media campaigns on platforms like Facebook, Twitter, and Instagram to reach a diverse audience.
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Utilized influencer partnerships and testimonials to enhance credibility and reach.
Community Outreach:
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Organized vaccination drives and health camps in collaboration with local healthcare providers and NGOs.
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Conducted awareness programs in schools, colleges, and community centers.
Our strategy was multifaceted, incorporating both traditional and digital marketing channels to ensure widespread reach and impact. Key elements of the strategy included:
PRINT & OUTDOOR AWARENESS POSTERS
VISUAL AID
PACKAGING
INTERNAL COMMUNICATION
LEAVE BEHIND LEAFLET WITH COVER
DIRECT MAILER
SOCIAL MEDIA CAMPAIGN
WEB BANNERS ON THIRD PARTY WEBSITE
POP-UP ADS
Results:
The campaign achieved remarkable success, with key outcomes including:
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Awareness: Increased public awareness of pneumococcal disease and the vaccine by 70%.
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Engagement: Engaged over 500,000 individuals through social media, community outreach, and vaccination drives.
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Adoption: Achieved a 50% increase in vaccine adoption rates within the first six months of the campaign.
Conclusion:
The Brand and Marketing Communication Campaign for SII India's pneumococcal vaccine demonstrated the power of a well-coordinated and strategic approach to public health communication. By raising awareness, educating the population, and driving vaccine adoption, the campaign contributed significantly to the fight against pneumococcal disease.
PROVEN RESULTS
500,000 people engaged. 50% adoption increase. A public health campaign at scale.
The Serum Institute of India commissioned a comprehensive Brand and Marketing Communication Campaign for their pneumococcal vaccine. We built the complete system: identity, visual aids, packaging, print, outdoor, digital, social media, direct mailers, and Google Display Ads.
70%
AWARENESS INCREASE
of pneumococcal disease and vaccine
500K+
INDIVIDUALS ENGAGED
social, outreach and vaccination drives
50%
ADOPTION INCREASE
within first 6 months
of campaign
What We Delivered
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A multifaceted strategy spanning print, outdoor, social media, in-clinic visual aids, direct mailers, Google Display Ads, and community outreach ensured no audience segment was left unreached.
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Influencer partnerships and HCP testimonials were integrated to build credibility with both the medical fraternity and the general public simultaneously.
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Community vaccination drives and health camps were designed with branded materials that functioned as both campaign activations and trust-building exercises.
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Pop-up digital ads and web banners on third-party healthcare platforms extended campaign reach into the digital environments where HCPs and informed patients seek information.
: A 50% vaccine adoption increase through a public health campaign requires creative work that educates without lecturing, and mobilises without alarming. That is the balance we brought to the Serum Institute.
