Complete and intelligent solutions for creating, managing, and transforming the customer journey

CX technologies and services for service, sales, and operations, with omnichannel CRM, channel integration, AI, data management, and automation to generate more efficiency and results

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More than customers, partners

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Building Smart Journeys

Data source

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Unified profiles & microsegmentation

We consolidate behavior, transactions, and interactions into 360° profiles. We create dynamic microsegments and propensity scores that fuel campaigns and decisions, all in real time.

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Connected service & conversion

We integrate history, routing, and context between sales and service for faster resolutions and higher conversion rates. We build fluid transitions between self-service, AI assistant, and human operator.

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Multichannel orchestration

We plan flows and prioritize channels with business rules, fallback, and frequency control. We ensure that the right message reaches the right customer, through the best channel and at the ideal time.

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Data Enrichment
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PeopleScope segmentation
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Intelligence algorithms
Customer Data Platform
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Social Networks
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Customer interactions
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Real-time profile data

Personalization at scale

We generate dynamic content, such as offers, creatives and recommendations, fully adjusted to the buying mission and the specific context of each customer, maintaining consistency between all points of contact.

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Measurement, Experimentation & Learning

We measure impact with incremental attribution, run multivariate A/B tests, and feed Machine Learning models to continuously optimize campaigns and journeys.

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Channel distribution

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Data Sources

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Unified Profiles & Microsegmentation

We consolidate behavior, transactions, and interactions into 360° profiles. We create dynamic microsegments and propensity scores that feed campaigns and decisions in real time.

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Multichannel orchestration

We plan flows and prioritize channels with business rules, fallback, and frequency control. We ensure that the right message reaches the customer through the best channel at the right time.

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Data Enrichment
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PeopleScope segmentation
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Intelligence algorithms
Customer Data Platform
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Social Networks
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Customer interactions
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Real-time profile data

Personalization at scale

We generate dynamic content, such as offers, creatives and recommendations, fully adjusted to the buying mission and context of each customer, maintaining consistency between all points of contact.

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Connected service & conversion

We integrate history, routing, and context between sales and service for faster resolutions and higher conversion rates. It supports smooth transitions between self-service, AI assistant, and human operator.

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Measurement, Experimentation & Learning

We measure impact with incremental attribution, run multivariate A/B tests, and feed machine learning models to continuously optimize campaigns and journeys.

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distribution in channels

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Cutting-edge CX customized for your market segment

We model our solutions for the specificities of all market sectors, bringing together
technology, processes, and operation, aligned to accelerate and achieve real results.

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consumer goods

Data intelligence, AI, and automation for personalizing journeys and increasing value in the consumer lifecycle

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Raise SAC resolution with AI

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Activate WhatsApp with governance

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Ensure efficient campaign governance

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Protect reputation with Social Intelligence

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education

Service and billing automation, with acquisition and permanence based on omnichannel CRM and WhatsApp with AI

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Increase capture and conversion with data-driven journeys

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Serve students 24/7 on WhatsApp with AI

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Reduce default with an omnichannel billing rule

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Protect reputation and respond quickly on networks

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Pharmaceutical

Engagement, execution, and scalability with CRM, WhatsApp with AI, and Social Monitoring for reputation

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Accelerate sales with cooperative actions on the channel

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Engage audiences with personalized journeys

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Serve at scale with WhatsApp and AI

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Monitor reputation and respond quickly

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financial

Transactional billing and service on WhatsApp with governance and AI, lifecycle CRM, and recovery with compliance

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Reduce PDD and increase recovery

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Answer and sell on WhatsApp with governance

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Automate with AI and gain productivity

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Integrate fast and scale securely

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healthcare

Screening, confirmations, and reminders on WhatsApp, with self-service AI and service with governance and privacy

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Reduce no-shows and improve the patient journey

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Call 24/7 with WhatsApp and AI

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Standardize answers and gain productivity with AI

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Protect data and operate with governance

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insurance & social security

Compliance billing and retention rules and negotiations on WhatsApp with 24/7 AI and omnichannel CRM

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Streamline claims requests

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Respond to WhatsApp with compliance

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Retain with smart journeys

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Reduce default with omnichannel billing

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services

Screening automation with AI and operation with trackable SLA in WhatsApp and CRM

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Control SLAs and increase service resolution

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Answer and notify on WhatsApp with traceability

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Automate screening and gain scale with AI

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Retain customers with journeys and personalization

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Telecom & Media

Retention, Social Intelligence, and High-Volume Service Journeys on WhatsApp with Governance and AI

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Reduce TMA and call volume with AI

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Solve on WhatsApp with governance

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Retain subscribers with smart journeys

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Monitor crises and protect reputation in real time

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retail

Cart recovery, offers by store and post-purchase on WhatsApp, with geointelligence and automation

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Convert more on WhatsApp and recover carts

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Increase recurrence with CRM and personalization

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Reduce after-sales friction with AI and self-service

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Expand with square intelligence and geomarketing

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Our solutions

Integrated platforms and services to orchestrate service, marketing, Social Media, sales force and operations with expertise and intelligence.

Enterprise-ready, scalable, and reliable

ISO 27001

Commitment to information security and governance to protect sensitive data and ensure compliance.

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Scalability

Cloud-native architecture and partitioning strategies to support millions of events and peaks in demand without loss of performance.

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High Availability & Support

SLAs, 24/7 monitoring, and dedicated teams for critical operations, ensuring availability and operational continuity as standard.

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Results that prove it

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Lorem Ipsum Dolor Sit Amet, Consectetur Adipiscing Elite

Lorem Ipsum Dolor Sit Amet, Consectetur Adipiscing Elit, Sed Do Eiusmod Tempor Incididunt ut Labore et Dolore magna Aliqua. You didn't even come from Minim.

Read the full case
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Claro achieves 35% more engagement with email rules strategy

Understand how Marketing Suite, our platform specialized in martech, met the entire standard of service provided by Claro's support team, contributing to achieving engagement rates of up to 35% higher compared to the previous period (YoY).

Read the full case
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Claro achieves 35% more engagement with email rules strategy

Understand how Marketing Suite, our platform specialized in martech, met the entire standard of service provided by Claro's support team, contributing to achieving engagement rates of up to 35% higher compared to the previous period (YoY).

Read the full case
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Consumer Goods

Capricórnio Têxtil

Intelligence and agility in commercial management

Capricórnio Textil sought more predictability and governance in its commercial operation. With Hike, he centralized sales force management on a cloud platform and improved control and efficiency on a daily basis.

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Retail

OXXO Brazil - Plusoft Social

Agility and Intelligence in OXXO Brazil's reputation management

OXXO Brazil needed to gain speed and consistency in reputation management on digital channels. In this case, you see what changed in the operation and what impacts this brought to the public's perception.

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Retail

MAC Cosmetics

MAC Studio Fix Fluid Kaizen released

Discover the strategy behind the CRM campaigns of the release of Studio Fix Fluid Kaizen and the activation “I use MAC.” Download the material and learn more about segmentation, journey logic, and learning by channel.

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Retail

OXXO Brazil - Plusoft AI

82% of calls resolved with AI at OXXO Brazil

OXXO Brazil needed to scale its service to stores with more operational efficiency. In this case, you see how Plusoft AI supported the automation of internal demands and what learnings guided the implementation.

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Retail

OXXO Brazil - Hike

Transformation of operational management in OXXO Brazil stores

OXXO Brasil started a project with Hike to digitize and standardize store operating routines, bringing mobility and visibility to simplify daily life and free up teams' time for service and sales.

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