{"id":51625,"date":"2016-01-13T15:40:18","date_gmt":"2016-01-13T15:40:18","guid":{"rendered":"http:\/\/www.reaseheath.ac.uk\/?p=51625"},"modified":"2016-01-13T16:03:48","modified_gmt":"2016-01-13T16:03:48","slug":"reaseheath-food-and-farming-discussion-embraces-technology","status":"publish","type":"post","link":"https:\/\/www.reaseheath.ac.uk\/reaseheath-food-and-farming-discussion-embraces-technology\/","title":{"rendered":"Reaseheath Food and Farming discussion embraces technology"},"content":{"rendered":"

‘Use technology to drive the agricultural industry forward, embrace science, be innovative and never stop learning\u2019. This was the key advice given to Reaseheath College students at a \u2018question time\u2019 discussion looking at careers in agriculture and food production.<\/p>\n

The event, sponsored by the Food, Drink & Agricultural Group of the Chartered Institute of Marketing<\/a> and organised by Reaseheath\u2019s Agricultural Development Academy<\/a> (RADA) and agricultural department, highlighted the opportunities available in the industry including business start-ups, and the attributes employers are looking for when recruiting.<\/p>\n

\"amie-Leigh<\/a>

amie-Leigh Douglas and Emma Hancocks chat to agricultural students<\/p><\/div>\n

The panel, made up of Emma Hancocks (Senior Consultant, Promar International<\/a> and Genus plc<\/a>), Jamie-Leigh Douglas (Ruminant Technical Support Manager, AB Vista<\/a>), Joanne Butterill (Agriculture Relationship Manager, NatWest), Ray Brown, (NFU Cheshire<\/a> County Chairman) and Barbara Hughes (Cheshire Women in Dairy) took part in a lively Q and A session with undergraduates and Level 3 Diploma students studying agriculture<\/a> at the Nantwich, Cheshire college.<\/p>\n

A recurring theme, supported by all panel members, was that technology is vital for the future of the industry and that careers should be geared towards this constantly evolving science. Degrees were deemed to be important, particularly as they opened the door to graduate schemes in associated industries, but \u2018soft\u2019 skills such as reliability, work ethic and enthusiasm were seen as equally essential from an employer\u2019s point of view.<\/p>\n

The panel were also unified in their view that partnerships and co-operatives could well sustain the agricultural industry in the future, and that diversification into niche businesses could be a good route to success. Efficiency was key to profitability.<\/p>\n

Ray Brown, himself a former Reaseheath agriculture student<\/a>, advised: \u201cGo for what you enjoy \u2026. but you need to strive to be the best to survive\u201d, while Joanne Butterill\u00a0 emphasised: \u201cBuilding rapport with the people who are going to support you is key. Your personality is as important as your CV.\u201d She also pointed out that banks were willing to support farming businesses provided they were presented with a clear business plan and cash flow forecast.<\/p>\n

Responding to a question from student Matt Brown as to what the NFU was doing to encourage the next generation of farmers, Ray Brown said efforts were being made to deliver more power into the hands of producers and spoke positively about local food procurement centres which would source food from local businesses and encourage knowledge transfer.<\/p>\n

Answering a question as to how \u2018Cheshire Women in Dairy\u2019 was encouraging females into the industry, Barbara Hughes described the association\u2019s monthly meetings when best practice and ideas were shared. The panel were in agreement that British society was dictating a shift in perception and that it was now far more acceptable for women to be in the industry.<\/p>\n

\"Rhys<\/a>

Rhys Edwards, Henry Stanhope, Lizzy Mercer and Harry Hough talk to Ray Brown and Joanne Butterill<\/p><\/div>\n

Asked how she became a senior consultant, Emma Hancocks said that she had found it very beneficial to work her way up \u2018from the bottom\u2019, gaining rounded skills, but that the research which formed part of her degree had proved important to her progression.<\/p>\n

This view was supported by Jamie-Leigh Douglas, who said that a background in science and technology could lead to excellent progression in the global animal feeds industry.<\/p>\n

In conclusion, Ray Brown emphasised: \u201cAlthough there is an oversupply at the moment, there are seven billion people in the world and this will increase to nine billion in 20 years. The demand for agriculture produce will increase and the next generation needs to look at producing food which is local, fresh and usable.<\/p>\n

\u201cThe value of technology such as robots and sophisticated machinery isn\u2019t negative. They help you to do your job better by freeing up time. The future of farming is in the hands of the next generation \u2013 and we need our young people to continue learning and then sharing their knowledge, best practice and experiences.\u201d<\/p>\n

Header image caption<\/strong>:\u00a0Jamie-Leigh Douglas, Ray Brown, Joanne Butterill, and Emma Hancocks are joined by Reaseheath agriculture students Lizzy Mercer, Harry Hough and George Browne<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

‘Use technology to drive the agricultural industry forward, embrace science, be innovative and never stop learning\u2019. 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