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Lerch's: 1917

Washington, D.C., circa 1917. "Dodge Brothers trucks -- Lerch's van." Lerch's billed itself as "Washington's Foremost Cleansers and Dyers." 8x6 inch glass negative. View full size.

Washington, D.C., circa 1917. "Dodge Brothers trucks -- Lerch's van." Lerch's billed itself as "Washington's Foremost Cleansers and Dyers." 8x6 inch glass negative. View full size.

 

On-time delivery is "foremost" on their minds

But if they don't get your clothes out of the van, in a timely manner, you may find yourself "left in the Lerch".

Portable charger

Interesting that people would bring their batteries to a store to charge them. Storage batteries around 1917 were lead/acid or iron/nickel alkaline in thick glass cells -- in other words, always heavy and very caustic if dropped and shattered.

I assume this service was for early lights for homes that did not have power to the house -- cars were still crank start. Shuttling batteries must have been a regular chore.

[In 1917, electric starters for cars had been around for five years. -- Dave]

Achille's Wheels

Some think the proprietor has a squeaky clean reputation, others think he's a heel.

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