Warsaw & Vilnius-based design studio with a global reach, specialising in brand personality—the synergy of voice and appearance. We work for those who care about their brand's character.

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We are analysts and artists, arbiters and anarchists. We judge harshly and care unconditionally. This makes brands human.

Third What  is a peculiar translation of tertium quid, the third thing. The third undefined, combined of two defined ones. Beside voice and appearance, the third is personality. Third, what makes a brand one-of-a-kind.

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Expert Services

Knoun

Unknown made knoun

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Beverages

The vodka is good when you can hardly say its name®

Unpronounceable made talked about

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Beverages

Leaf Liturgy

Alternative made mainstream

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Expert Services

Loons & Matches

Typical made trailblazing

Personality

Brand Concept
Positioning

Voice

Verbal Identity
Communication

Appearance

Visual Identity
UX/UI

Some people say things you'd never believe

Third What team has this ability of emotional approach, but at the same time, thinking about the result. And these are the things that in a way make them artists, but in a way businessmen as well. And here was a perfect combination of these things.

Hubert Piotrowski

CEO—Heimdall

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We asked for a brand that would blow our minds and stir up the vodka market. We got way more than we expected. People were hyped months before we even officially released and advertised the product.

Paweł Czerniakowski & Aldona Karczmarczyk

Co-founders—The Vodka Is G**d When You Can Hardly Say Its Name

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When considering the impact of Leaf Liturgy branding, it's remarkable how it catches people's attention wherever we take it. On the one hand, it's just tea, but when it's on a shelf, it becomes a sort of small cultural icon. But the most important thing is that the whole concept is consistent, clear to our customers and enthusiastically received by business partners.

Antonina Scipio del Campo

Co-Founder—Leaf Liturgy

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It took over two weeks of daily negotiations for the Third What team to convince us of their bold ideas, but oh boy, was it worth it. The way they approach, analyze, position, and communicate a brand is out of this world.

Gian Scozzaro

CEO—Loons & Matches

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I want to reinforce that I LOVE what you did with the logo and brand. I think it's amazing and world class

Walker Williams

CPO—Fourthwall

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The agency approached the subject very thoroughly, carefully examining and extracting the most characteristic threads from our DNA, which allowed for the creation of a unique identity. During this stage of development, we felt their immense commitment and care.

Sławomir Broniarek

Board Member

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The most impressive part of Mariusz's work is how fruitful the brand personality concept is. And that is rare. Where the whole world of the brand is created, and everything is interconnected.

Michał Kozik

CEO—KMK Group

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The brand is so far ahead of our competitors that it's not even a question. It's easier to do business when people look at you and see that you mean business. It's a significant leap forward for the company.

Jakub Ułanowicz

CEO—Turkus+Lainer

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1/5

Strengthening the ranks:
The team grows by three

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Expanding horizons to Lithuania:
Now present in Vilnius

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Visual Design
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Medical
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Verbal Design
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Photography
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Packaging
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Editorial design
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UI
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UX
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Branding
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Strategy
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Naming
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