downtown boston alliance
making winter cool
warming up downtown
Let’s face it—lots of people can’t wait for winter in Boston to be over, but the Downtown Boston Alliance (formerly the Business Improvement District) envisioned a public art exhibit to get more people to enjoy everything the area has to offer. The first step was to answer the question: What do you call an interactive art exhibition that activates Downtown Boston in the winter? We named it “WINTERACTIVE,” created the branding, and designed all assets to let folks know what’s going on and where to find it.
what the ?
For three years running, WINTERACTIVE has activated downtown Boston with fun and engaging artworks ranging from tentacles bursting out of buildings, oversized pink characters, a car crushed by a mysterious UFO, giant clown heads, interactive installations that light up when you dance, and more.
digital tour guide
The website begins with an intro video giving viewers a preview of the WINTERACTIVE experience, filled with dynamic and playful artworks they can expect to find. Next, a grid of images provides an overview of all the artworks in the exhibition.
As you scroll through the website, an interactive map that highlights the location of each piece is paired with additional information and photography.
from the street to the screen
To attract visitors from near and far, we developed a range of promotions to reach audiences online and on the street. We created video reels for social media that encapsulate the excitement of the WINTERACTIVE experience in a highly shareable format.
Throughout downtown Boston, informational signage at each artwork gives more details about the exhibit and each individual piece, as well as provides a map to guide visitors to the locations.
From print media to digital ground-level screens and large-scale billboard promotions, advertisements for the installations can be found all around the city.
Thank you Downtown Boston Alliance for bringing art to the city! Find out more about this season’s exhibition at winteractive.org and see it for yourself.
