ADWEEK (@Adweek) / X

ADWEEK

164.8K posts

ADWEEK

@Adweek

All the news, insights and inspiration you need to know in advertising, marketing and media.

New York City

Joined April 2009

Pinned
ADWEEK
@Adweek
Jun 9
The June issue of ADWEEK is here. @priyankachopra has built a career on outpacing expectations, and her newest endorsement proves it. At 18, she began learning the mechanics of brand ambition. Today, she is rewriting the rules of luxury partnerships. Our June cover story
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ADWEEK
@Adweek
2h
Ahead of @Cannes_Lions‘ kickoff on June 22, @WPP Media is announcing two new agentic initiatives: teaming with a variety of publishers to establish agentic standards for the industry and also developing its own video-buying agent within WPP Open, WPP’s agentic marketing platform.
WPP Teams With Disney, Netflix, Fox, and More on Agentic Video Standards
From adweek.com
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ADWEEK
@Adweek
2h
The audio and podcast company @iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and measurement to broadcast radio for the first time.
iHeartMedia Brings Digital Targeting and Measurement to Broadcast Radio For the First Time
From adweek.com
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ADWEEK
@Adweek
8h
Last month, ADWEEK got a look at the Obama Presidential Center, and spoke with the @ObamaFoundation's VP of Public Engagement and VP of Marketing about their goals for the center.
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ADWEEK
@Adweek
8h
Credit to Obama Foundation Collection and the National Archives, Obama Presidential Library for the artifacts featured in this video.
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ADWEEK
@Adweek
11h
Meet us at the Croisette. Yeah that one!!! Seriously though, see you in @Cannes_Lions and register to join us at ADWEEK House here ➡️ adweek.it/4tij4Lfhttps:/…
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ADWEEK
@Adweek
11h
🧵 @Cannes_Lions is where the industry celebrates excellence. ADWEEK House is where marketers get into what happens next.
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ADWEEK
@Adweek
11h
Join leaders from @duolingo, @The Ordinary, @Mars Snacking, @pantone, @paramount, @kerv, @moloco, @Pinterest, @Kraft Heinz, @zappi, @Havas, and more. Register now 👇
ADWEEK House Cannes
From event.adweek.com
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ADWEEK
@Adweek
Jun 18
.@WPP Enterprise Solutions has entered a multi-year Strategic Collaboration Agreement with Amazon Web Services. WPP Enterprise Solutions will help WPP clients deploy agentic and generative AI across their marketing stacks.
WPP Enterprise Solutions and AWS Team Up on Agentic Transformation
From adweek.com
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ADWEEK
@Adweek
Jun 18
Being the best CMO goes far beyond simply understanding marketing. You’ve got to understand how the business makes money. In the latest episode of Marketing Vanguard, Michael Lacorazza, EVP and CMO at @usbank, explains why commercial fluency is now one of the most important
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ADWEEK
@Adweek
Jun 18
Tune in for his entire playbook. Apple: adweek.it/4fVjAeA Spotify: adweek.it/4vZcMRL
podcasts.apple.com
The CMO’s Secret to Board-Level Influence ft. Michael Lacorazza
Podcast Episode · Marketing Vanguard · June 18 · 28m
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ADWEEK reposted
Mark Stenberg
@MarkStenberg3
Jun 18
As I reported a month ago, Penske Media today acquired the remain Vox Media brands not included in the Lupa Systems deal. This includes: Eater, The Verge, SB Nation, Popsugar, The Dodo, Punch and Thrillist, as well as Vox Creative, Concert, and Forte.
Penske Media in Talks to Acquire Unsold Vox Media Brands
From adweek.com
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ADWEEK
@Adweek
Jun 18
.@Shopify is rolling out Campaign Autopilot, an AI-driven tool that helps merchants plan, run, and measure paid and organic marketing across @Meta, @Google, the Shop app, and channels like email and messaging.
Shopify Wants to be Merchants’ Built-In AI Agency
From adweek.com
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ADWEEK
@Adweek
Jun 18
.@FOXTV capped a busy week, following its agentic ad platform launch and headline Roku deal, by becoming the first upfront presenter to finish negotiations ahead of @Cannes_Lions, closing about a month earlier than last year.
Fox Closes Upfront First, With 'Market-Leading Pricing Growth' and 'No Rollbacks'
From adweek.com
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ADWEEK
@Adweek
Jun 18
Last month, ADWEEK reported that @PenskeMedia Corporation (PMC) was in talks to buy the remaining @voxmedia brands after the portfolio’s breakup. On Thursday, PMC confirmed it had completed an all-or-nothing deal for the entire package. Read more 👉 adweek.it/4aY4bqh
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ADWEEK
@Adweek
Jun 18
Every brand has a beginning. Here’s @TomHolland1996 on the origins of @berobrewing and the partnership with @Chase Sapphire that’s helping fuel what’s next.
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