B2B buyers reward the companies they trust. So how can B2B companies build trust equity?
VP and Principal Analyst @ianrbruce provides insight ahead of his session at #ForrB2BSummit. forr.com/3wg8V9z
Today we opened the call for nominations for our 2024 Customer Obsession Awards!
Expand this thread for more info and how global organizations and CX leaders can apply. ⤵️
In 2024, digital leaders will be tempted by generative AI, but small changes like augmented reality will deliver big payoffs. Read the blog to see why. forr.com/3SPEccm
VP, Research Director Matthew Guarini recently spoke at the @Forbes CIO Next Summit on how tech leaders can navigate new opportunities for their organizations in this era of sudden acceleration.
➡️ Read his summary of the experience here: forr.com/41cbkNM
CIO Mike Kasparian advises that the key to evaluating emerging technology is tying it to your organization's core business strategy. Check out this @TechRepublic article for more.
What's high-performance IT? 🚀
Discover the 3️⃣ key principles and 4️⃣ styles that align IT with business goals, for optimal growth and efficiency. forr.com/3SG281w
We’re excited to share that @GaryClarkJr will perform live at #ForrB2BSummit North America in May! Learn more about our exciting B2B event and register to join us in Austin: forr.com/49lL3Qn
🌟 How much value do your customers gain from your customer advocacy program? VPs @lauraramos and @AmySilverBills explain how B2B marketers can ensure it’s a win-win. forr.com/3T8HAPx
Changes in the healthcare industry and the customers they serve prompted @Philips to rethink their marketing. See how we helped them focus their efforts more effectively and prove marketing ROI. forr.com/48dICyU
Is an overabundance of tech contributing to clinician burnout in healthcare?
Senior Analyst Shannon Germain Farraher digs into this complicated topic in this week’s What It Means episode. forr.com/491WZq9
Principal Forecast Analyst Michael O'Grady reveals the factors that will help the European tech market thrive this year in this @BiznessReporter article.