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HEITNER LEGAL, P.L.L.C.
@HEITNERLEGAL
Our sports, entertainment, copyright, trademark, and gaming-focused lawyers are eager to assist you. Named to Gator100 in 2023 and 2024.
Worldwide
Joined December 2009
Posts
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    On Sept 30, Nike filed a Complaint for patent infringement against Skechers, claiming that Skechers sets-out to make "Skecherized versions" of competitor products at the direction of Skechers CEO Robert Greenberg. Case focuses on VaporMax & Air Max 270. heitnerlegal.com/wp-content/upl…
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    New York follows California & South Carolina as the latest state to look at providing college athletes the right to earn $ from commercial use of their names, images & likenesses (rights of publicity). See, Senate Bill S6722, sponsored by @SenatorParker: nysenate.gov/legislation/bi…
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    LeBron James' "TACO TUESDAY" gets blocked. Ohio State's "THE" gets sacked. Here's why the trademark applications have failed: heitnerlegal.com/2019/09/12/why…
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    BANG ENERGY is fighting MONSTER ENERGY in a big intellectual property battle. BANG says MONSTER created a "shameless knockoff" called REIGN & simultaneously began a "malicious and widespread smear campaign" against BANG ENERGY & its CEO. 63 page Complaint: heitnerlegal.com/wp-content/upl…
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    Today’s trademark registration we helped secure is THUGNASTY®️ #TrademarkTuesday
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    Naomi Osaka’s trainer had a contract that guaranteed him 20% on her earnings. However, he failed to have the contract with Osaka (a minor at the time) court approved. He ends up with nothing. Here’s more on the dismissal:
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    In March, former Kansas football coach David Beaty filed a Complaint against KU for $ owed under contract. 4 days ago, he filed a motion to compel discovery. If granted, it could lead to disclosure of interesting info from other KU compliance issues.. heitnerlegal.com/wp-content/upl…
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    The SEC has filed a federal court lawsuit against 2 Nevada men who allegedly raised $29.5 million from investors after falsely promising 250% to 600% returns from a sports betting system. src.bna.com/K3B
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    Enjoyed assisting Gatorade navigate #NIL to get this deal to the finish line!
    BREAKING: Gatorade has signed its first-ever college athlete — basketball standout and former Gatorade Player of the Year, Paige Bueckers. As part of the multi-year deal, Bueckers and Gatorade will work together to drive impact on the women’s game.
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    Protect your brand, like the Money Badger™️ 🏈
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    2 South Carolina legislators plan to introduce a bill in Jan 2020 that would allow college athletes to profit from their name, image and likeness (publicity rights). They want to make schools put $ into a trust fund for players to collect after graduation.
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    Many sports agents are hiring us to create new marketing rep agreements in compliance with the states that have passed laws concerning name, image, and likeness. Slide into the DMs if this interests you. #NIL
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    Congrats to our friend & client ⁦@BrianElfus⁩, who put together the deal for SVG.