Matt (@matthucius) / X

Matt

4,124 posts

Matt

@matthucius

founder midnight.co 🎙spacegoods.com 🍄🎨

London, England

Joined July 2021

Pinned
Matt
@matthucius
Jul 11, 2022
My entire mind creatively just centers around the romantic idea of being in an 80s film, driving a convertible Ferrari past palm trees at sunset, surrounded by pink neon lights, with a tanned brunette in the passenger seat - building the brand is just chasing this feeling 🌴🔮
Matt
@matthucius
Sep 8, 2025
I have become entirely convinced that your environment (your physical location on earth, the home/office you live in and the people surrounding you day to day) is the single most critically important and influential factor in life if you are trying to become successful and get
93K
Matt
@matthucius
Jun 27, 2025
The legitimate level of disgust I feel towards myself for my lack of real achievement so far in life given my age is insane, hard to describe and growing with time - defo not healthy or productive but genuinely very very true and undeniable - my mind is unkind to me and a nasty
242K
Matt
@matthucius
Oct 31, 2025
Sometimes my gf be posting about how she ‘manifested’ her nice new dubai life when I’m literally sat at desk 12-15 hours a day locked in grinding, mentally suffering and dreaming most nights about a better Q4 CAC 😂😂
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Matt
@matthucius
Mar 10, 2022
Truly believe social media has damaged relationships and romance for this entire generation beyond repair - too much choice, always more options, always something new or ‘better’ that can be reached with just a few taps - we’re all guilty and all contribute - sad, but true 🥵
Matt
@matthucius
Nov 22, 2021
Broke up with the GF 2 weeks ago, had to happen for the long term, but still fuckin hard can’t lie - the ‘G’ rhetoric on Twitter would say I shouldn’t give a shit, but I’m a deep, romantic fuck - maybe cringe but the ability to feel a lot makes me creative etc 🔮🫂
Matt
@matthucius
Oct 1, 2024
Wasted too much time moving far too slow in business and life and also not allowing myself to enjoy the process enough in the last few years (mid ‘21 - mid ‘24) - honestly a big, painful and powerful realisation for me Need to make up for lost time and ensure I fit 8-10 years
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Matt
@matthucius
Jan 8, 2024
Even more statics for twitter to rip 🎨✍🏻
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Matt
@matthucius
Aug 13, 2023
First retail move - nationwide launch into Holland&Barrett - still a tiny % of revenue but a cool milestone moving into wholesale/retail for first time ever - go and get a bag if you see it so they order more next time 🍄🚚💅🏻
74K
Matt
@matthucius
Mar 25, 2022
I truly believe you can have it all if you’re willing to grind in every area of life - the 10/10 girl, the £100m brand, the crazy network, the genuine respect of your peers, the athletic functional physique - I don’t see point of having one and not the rest - full package is 🎯
Matt
@matthucius
Sep 2, 2023
Some new statics 🎨
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Matt
@matthucius
Nov 7, 2022
Recently turned 27 and genuinely feel like I have achieved absolutely nothing in life so far and am currently doing fuck all - even though I know this is objectively + statistically untrue, I still wholeheartedly feel it 🎭 insanely high standards + ambition or mental illness? 🤭
Matt
@matthucius
Jan 14, 2023
Been travelling like this for years but it still never gets old - excited like a kid every single time 💅🏻🤭✈️
91K
Matt
@matthucius
Apr 27, 2022
This some top-tier classic D2C creative if I do say so myself 🤩 spacegoods.com