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Sarah Tavel
Benchmark
@sarahtavel
Partner at @Benchmark. Student of escaping competition. Formerly product @pinterest. Ball and chain for @cklemke and 🧒🏽👧🏻👶🏻.
san francisco
sarahtavel.com
Born December 18
Joined May 2008
1,422
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51.4K
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  • Pinned
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    Sarah Tavel
    Benchmark
    @sarahtavel
    Aug 22, 2023
    For the past 25 years, application software startups have had a singular focus: increasing company and employee productivity. AI enables a paradigm shift: Rather than sell software to improve an end-user's productivity, consider what it would look like to sell *the work itself*.
    280K
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    Sarah Tavel
    Benchmark
    @sarahtavel
    May 19, 2019
    Weekly, someone reaches out to me asking for career advice on the decision to go from being an operator to a VC. Thought I’d memorialize it here in case others are curious:
  • user avatar
    Sarah Tavel
    Benchmark
    @sarahtavel
    Jun 15, 2020
    I just published The Hierarchy of Marketplaces — Introduction and Level 1 (first installment of three) link.medium.com/u5KRgy7ul7
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    Sarah Tavel
    Benchmark
    @sarahtavel
    Apr 25, 2020
    Hypothesis: Not traveling for sales mtgs, board meeting etc, will be its own prisoners dilemma. Works great for everyone to Zoom when no one can travel. But second one person travels, rest of ppl will feel the disadvantage of not being there in person and go back to travel.
  • user avatar
    Sarah Tavel
    Benchmark
    @sarahtavel
    Oct 25, 2023
    My five year old came home Friday, saw a Star of David I had put up on our window facing the street, ripped it down and tried to throw it out. This is a kid who used to be proud of being Jewish. Who asked to put a mezuzah on our door. "I don't want to be Jewish!" "It's bad to
    user avatar
    Shaun Maguire
    @shaunmmaguire
    Oct 25, 2023
    This is a tiny taste of what anti-semitism feels like
    437K
  • user avatar
    Sarah Tavel
    Benchmark
    @sarahtavel
    Apr 29, 2025
    Update on me: My new role at @benchmark
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    94K
  • user avatar
    Sarah Tavel
    Benchmark
    @sarahtavel
    Sep 28, 2020
    Running list of frameworks I've written
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    Frameworks
    From link.medium.com
  • user avatar
    Sarah Tavel
    Benchmark
    @sarahtavel
    Sep 15, 2024
    People ask me a lot whether AI opens up opportunities in consumer. No question. Before AI, the fight for consumer minutes was nearly impossible against TikTok, Instagram/Reels, etc. The most successful recent consumer social company (BeReal) could barely get 2mins / DAU! Now,
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    Michael Seibel
    @mwseibel
    Sep 14, 2024
    Too many startups/investors are exploring the b2b opportunities with LLMs and not enough are exploring the consumer opportunities. This is the moment consumer founders have been waiting for.
    307K
  • user avatar
    Sarah Tavel
    Benchmark
    @sarahtavel
    May 9, 2017
    1/ Today I’m thrilled to announce that I’ve joined @benchmark as their newest GP.
    abovethecrowd.com
    Benchmark’s New General Partner Sarah Tavel
    The partners at Benchmark are excited to announce that Sarah Tavel has joined the firm as our newest General Partner. We define ourselves by a love for the craft of early stage investing, and Sarah’s...
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    Sarah Tavel
    Benchmark
    @sarahtavel
    Apr 26, 2018
    It just took one week for me to become the parent who puts their kiddo on their lock screen.
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    Sarah Tavel
    Benchmark
    @sarahtavel
    May 8, 2020
    Hypothesis: Huge % of people's perceived WFH productivity gains are bc of three COVID-specific conflating factors: 1) they're not recruiting right now, 2) ppl have no social life right now, 3) everyone is in the same WFH boat.
  • user avatar
    Sarah Tavel
    Benchmark
    @sarahtavel
    Dec 8, 2020
    Replying to @jonbma
    My take: calm went after sleep (problem for everyone). Headspace went after meditation (aspiration for some). Calm went after easier and bigger pain point.
  • user avatar
    Sarah Tavel
    Benchmark
    @sarahtavel
    Sep 15, 2024
    It feels like we're entering a new era of "There's an app for that", except "app" = AI agent and "that" = <$120k salary white collar job.
    100K
  • user avatar
    Sarah Tavel
    Benchmark
    @sarahtavel
    Feb 17, 2022
    All the crypto wallets feel skeuomorphic to me. Mostly taking the offline concept of a wallet and bringing it online. Anyone working on something that rethinks what a web3 wallet can be from first principals?