Props to @imkylecooke for this one.
Also actual props.
He was chaotic on set. Less chaotic when HubSpot AEO showed him @drinkloverboy wasn't showing up in AI search
Try it free hubspot.com/aeo
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HubSpot
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HubSpot
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The agentic customer platform to scale your business.
- A quarterback, a Tony winner, an astronaut, and the author of the book on your nightstand walk into UNBOUND 2026. Sep 16–18, Boston. Get the full lineup and tickets at unbound.com
- AEO. You’re going to hear this a lot in 2026. Answer Engine Optimization = your buyers are turning to answer engines like ChatGPT, Perplexity, and Gemini to ask which products to buy and use. Is your business the answer? HubSpot’s AEO tool tracks where you show up, where
00:00 - 60% of Google searches end without a click. That traffic didn't disappear. It moved. Your buyers are asking AI for answers. Do you even know if your business is showing up? HubSpot AEO shows you where you stand across answer engines, how you compare to competitors, and
00:00 - Data gives you output. Context gives you outcomes. Our CPTO Duncan Lennox and the product team built Spring Spotlight, our biggest product launch of the year, around that difference. 👇 See everything at hubspot.com/spotlight 🧡
00:00 - Right now, a buyer just asked AI for a product recommendation. Do you know if your business came up? HubSpot AEO shows you where your brand stands, how you compare to competitors, and what to do about it. Try it for free for 28 days (seriously). 👉 hubspot.com/aeo
00:00 - We just dropped the products your team has been waiting for. Get found in AI search. Close more deals with less admin. Handle support tickets while you sleep. Spring Spotlight is here. 🧡 See all the new releases at 👇
- Unboxed. Unveiled. UNBOUND. Word's out — HubSpot's flagship event is getting a new name and a bigger vision to match. For 15 years, INBOUND brought together the world's best marketers and sales leaders in Boston. Now it's UNBOUND. Same community, bigger vision, new name. See
00:00 - 🚨 BIG NEWS! 🚨 HubSpot's INBOUND is becoming UNBOUND. After 15 years, our flagship event is evolving — and so is the vision. The way you worked in 2010 looks nothing like today. Different tools. Different teams. Different rules. You didn't abandon what you knew — you built
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