We partnered with Hello Klean to evolve them from a showercare essential to a company changing the world of beauty at the source.
By addressing the one element that no one new was impacting their hair and skin - their water, Hello Klean’s products have been transforming lives. A key challenge was to bring the power of the emotion experienced by customers to the surface within the brand.
Through our conversations with customers, and hearing how much impact bad hair and skin had on their sense of self, our central brand idea - Feel Like You - was a reflection of the impact the products had in helping customers regain control and reconnect to that sense of self.
With an ever-expanding product portfolio and a still low awareness problem, we had to create a space within the consumer's mind to frame both. ‘Beauty solutions for your water’ defines the brand as a holistic ecosystem of products focussed on making water work for your hair and skin.
The genuine need state of the products permitted us to create a beautiful visual language and design system through its simplicity. We led with a singular typeface to define a typographic and product categorisation system that can scale across current and new product lines. Within this, enabling the brand to communicate a more emotive brand story.
A branding studio for ideas that shape change.
Hello Klean
Repositioning the fast scaling beauty brand
Kettle Kids
A retail identity elevating social influence into luxury commerce
As a social first enterprise, The Kettle Kids initial success was driven through the mechanics of those platforms vs. the power of brand. With ambitions to compete outside the confines of social media, they wanted to create a brand that would compete with the leading luxury brands, many of which they were selling.
Their connection to London's rich visual culture served as our muse, inspiring us to draw from historic hand-crafted signage, architectural nuances, and material textures. This exploration led to the creation of a bespoke logotype, typeface, and monogram that beautifully blend the elegance of traditional typographic lettering with contemporary craftsmanship.
Our commitment to a cohesive brand experience extended the newly minted graphic language across spatial design including store signage, interior color scheme, and various printed materials, ensuring consistency and depth across all brand touchpoints. Furthermore, we developed a digital toolkit to amplify The Kettle Kids' presence beyond the physical space.
The Kettle Kids now operate several retail destinations in the UK with US and global expansions planned.
Paist
Defining a new experience for oral care
As a dentist, whose job was to recommend toothpastes, PAIST'S founder struggled with the fact that most are packed full of artificial ingredients, abrasive whitening options and almost all come in a plastic bottle - with over 300million tubes ending up in landfill in the uk every year. She wanted to challenge a legacy category of blue, white and red, with powerfully effective, natural, toothpaste that was 100% plastic free.
Our challenge was how do we make people care about sustainable toothpaste. Tapping into the mindset of a more conscious consumer, we focussed on clear, concise and transparent messaging and carried this simplicity into our design approach. Stripping everything back to present a vastly different sensibility to the existing category behaviours. We applied this new vision for the oral care experience across a full identity, packaging design and the platform experience.
PAIST is advocating for a shift towards a more mindful approach in our daily oral hygiene routine. A small but significant step towards building a more sustainable future.
Product Photography :
The Art of Ping Pong + Mr Porter
The Dysfunctional Object
In the undulating landscape of Northumberlandia, two players engage in an otherworldly ping-pong match. This 60-second surrealist journey, set against Charles Jencks’s masterpiece, blurs the lines between time, reality, and illusion.
As the ball arcs through the air, it carries with it the weight of postmodern thought, challenging viewers to reconsider their perceptions of art and existence. The design for this ArtTable became a conduit for exploring the symbolism and surrealism inherent in Jencks’s philosophy and works.
Production:
Director / DoP:
ROAM
Building a brand to start new conversations on sexual wellness
Our collaboration with Roam was born from a strategic research study revealing a significant market gap and unmet need for open and honest discussions about sexual health and well-being. The brand aims to empower individuals to embrace their fluidity and confidently explore their desires. By providing the necessary tools, questions, and language, Roam aims to create a space where people can articulate their boundaries and needs without shame or hesitation.
This brand identity was carefully crafted to embody the spirit of liberation and exploration that fuels Roam's mission; to encourage customers to embrace both self and shared love, sexual care and connection.
Our design and strategic approach have resulted in a brand identity that aligns with current conversations surrounding sexuality. It represents a crucial step forward in the world of sex care, advocating for a society where discussions about sexual health are normalised and seen as essential.
Product Photography:
OTHERS
A brand to challenge the status quo of wellness
The founders of Others believed in a simple hypothesis, the wellness industry was broken. Through a two year collaboration we helped build a brand that proposed an alternative narrative to the mainstream.
Our vision for the brand was to enable humans to thrive in a tech saturated world. Creating tools to empower us to feel more in control, emotionally resilient and better equipped to navigate the global chaos and loss of meaning. Approaching this new vision through a subcultural lens which focussed on community and a holistic offering. Platform first, product second.
As we approached design, we wanted to create a juxtaposition between nature and technology to embody something that was sensorial and welcoming but quite counter the current visual semiotics of the wellness sector.
Taking this anti-establishment mentality further, the logo we designed for ØTHERS we leaned into the concept of "mind hacking" through the dynamic sorting motif. This theme of neurological enhancement is further explored through an immersive digital experience and the integration of Art Company Mono font with an organic coding system.
As the brand enters the market, it shines as a pioneer, advocating for a more comprehensive approach to personal health.
LICK
The brand that transformed how we decorate
In early 2020, we partnered with Lick to create a brand that could unlock new value in a category that had not been challenged, even well into the d2c era.
The start point was a name and a paint can. Our challenge was to understand the mindset of the home decorator and to define a brand that could connect with them and speak to them in a way the current category couldn't.
What we found through extensive consumer research, was a massive opportunity to build a truly inclusive and educational brand, where the role of the brand was to be inspirer, partner and guide to the journey of the home decorator.
We matched the expressive with the functional - utilitarian labelling and product codes matched with a strong personality and voice. We thought through customer pain points and used them as opportunities to create a better brand experience. And we built a world where the customer felt empowered to be bolder and more confident in their interior choices.
The result? A brand experience that engages from the first interaction, showcasing Lick Home's ambition to redefine the world of home decorating while creating a welcoming environment for decorators of all backgrounds, from beginners to experts.
