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Everything You Need to Know About Hero Conf UK 2026
Our must-attend event for PPC and Paid Social professionals returns to Brighton on Thursday 30th and Friday 1st May 2026. This will be our second year of bringing Hero Conf back to the UK audience and it is going to be even bigger and bolder than the last! Here’s some of what you can expect to see…
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Spotlight
Programmatic Campaigns in 2026: Employing Tactics, Data, and Bid Strategies
Programmatic advertising is the automated buying and selling of digital ad inventory using software, data, and real-time auctions. Over recent years, it has became the backbone of digital media. From display to CTV to digital audio, programmatic quietly coordinates who sees which ad, on which screen, at what price, thousands of times per second. What’s…
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Introducing our new Community & Editorial Manager
The past couple of years have marked a major chapter of growth for Rough Agenda – the organisers of brightonSEO, Hero Conf and MeasureFest.From expanding into the US with their annual event in San Diego, to acquiring Hero Conf and PPC Hero, Rough Agenda continues to build their presence as a leading SEO and paid…
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Why your paid ads aren’t scaling: 4 challenges that have nothing to do with your ads
Scaling your business with paid ads can be challenging. Even in well-structured ad accounts, advertisers struggle to hit targets or push beyond acquisition & revenue plateaus while staying efficient.
Human vs. Machine in Paid Media: What To Automate and What To Keep Manual in 2026
The question for 2026 isn’t “Should we automate?” It’s “What should we automate, and what needs a human strategist?” Keep on reading to find the answers to these critical questions.
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