Agentforce Commerce

While everyone else is spring cleaning, the best in retail are already building their 2026 holiday strategy. Get the full month-by-month guide here: https://sforce.co/41sX5oG

Big day for Spurs fans worldwide! Today we went live with the new shop.tottenhamhotspur.com - a completely reimagined online retail experience for our fans, built as part of our partnership with Salesforce on Commerce Cloud. This is more than a new e-commerce store - It’s the first major milestone in our Customer 360 vision - a connected data foundation that lets us understand and serve our fans better, whether they’re shopping online, at the stadium, or anywhere in between. To the Spurs retail, digital and tech team - your work, your resilience through this build, and your commitment to getting this right is what made this happen - I’m proud of every one of you. And to the Salesforce team who partnered with us on this, building it out over the last 12 months - thank you for the collaboration, the expertise, and pushing us to think bigger about what’s possible. There’s a lot more to come on this journey - including some really exciting things over the next two weeks which I’ll announce as we go live - but first, go check out the new store! ⚽

Keep your payments partner, lose the complexity. Bring Your Own Payments with Adyen is here. One of our most requested features, now built into Salesforce Payments. See what it unlocks: https://sforce.co/3NJJaaI

I was pleased to speak at yesterday's Salesforce Marketing & Commerce Summit in Munich. A special thank you to the Salesforce team Sheila Moghaddam Ghazvini  for the invitation, and to Sven Vogler, who was a fantastic counterpart throughout the entire project. Together, we presented our latest milestone: Agentic Self-Service in B2B Commerce. In our joint Masterclass, we explored how Agentforce is transforming the B2B buying experience—moving away from complex "digital chores" toward intuitive, conversational interfaces. We are already leveraging Agentforce to solve real-world complexities: Instant Knowledge: Answering technical queries from 200-page product manuals in seconds. Seamless Scheduling: Booking 1:1 appointments directly through the AI agent. The potential for automation in B2B is significant. By implementing a Quotation Agent, we are targeting: Scale: Automating approximately 10,000 spare part and budget quotes annually. Time Savings: Reducing manual effort by at least 5 minutes per transaction—equating to over 800 hours saved per year. Focus: Freeing up internal teams to concentrate on high-value, complex projects. It was a pleasure sharing these insights with the community and seeing firsthand how other Salesforce customers leverage AI to drive real value. Salesforce #Agentic AI, #Agentforce AI #AI @AVL

Our B2C Commerce March release is all about removing friction. Faster dev cycles, smarter merchandising tools, and a big AI acquisition. Get the full scoop on everything in this release: https://sforce.co/4rVe6Th

Keyword matching is out. Intuitive, conversational product discovery is in. See how bringing Cimulate AI directly into Agentforce Commerce will help merchants get ready for the new era of site search: https://sforce.co/4rWmYYO

Standardization is the prerequisite for scalability and the elimination of structural friction The transformation of Mister Spex has reached its next milestone. Following the successful completion of our first transformation phase in 2025, we are now looking firmly ahead. Today, we officially announce our strategic partnership with Salesforce. This decision follows a rigorous and extensive selection process involving numerous national and international providers. We have chosen Salesforce to modernize our technological core and initiate the next horizon of our transformation. The transition from highly customized legacy systems to an integrated, standardized platform is a fundamental step in our roadmap to reduce costs, operational complexity and increase innovation speed across all channels. ▶️ Infrastructure Modernization: The implementation of the Salesforce Commerce and Retail Clouds enables a seamless customer journey by unifying our online platform with our physical store network. ▶️ Operational Efficiency & Sustained Cost Reduction: We are focused on significantly lowering the total cost of ownership (TCO) and reducing overhead expenses by moving away from resource-intensive internal developments. ▶️ Optimized Value Creation: We are transitioning toward a value-critical operating model designed to increase agility and enhance our ability to scale effectively through a more flexible use of resources. ▶️ AI-Enabled Automation: A unified data foundation is the essential requirement for the large-scale deployment of Artificial Intelligence to automate routine processes and drive structural productivity gains. The current modernization of our sales platform and the planned start of our central management system renewal later this year mark the successful entry into the next stage of our development. By focusing on core competencies and a scalable infrastructure, we are building the long-term resilience of the Mister Spex model. We would like to extend our sincere thanks to Alexander Wallner and the entire Salesforce team. We look forward to co-creating this vital chapter of the Mister Spex future together. https://lnkd.in/dp_xKV9D

What does it take to keep up when customer expectations keep changing? Hanna Andersson rethought their ecommerce foundation with Agentforce Commerce and Slalom, moving to a more flexible architecture built around the customer. Now they can move faster, adapt easier, and deliver the kind of experience today’s shoppers expect without tradeoffs. See how they did it: https://sforce.co/4d8q9ZI

B2B is complex. It doesn’t need to stay that way. Join us at #AgentforceTour Washington D.C. to see how AI agents are handling quoting and reordering and how a unified platform helps reduce friction across the entire buying process. Learn more: https://sforce.co/3NAKTz2

There’s a new layer between your product and your customer. We’ll walk through what it takes to show up in agentic search and how to get your product data ready for LLMs. Join us at #AgentforceTour Washington D.C. https://sforce.co/3NQWTfK