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B2C Commerce
The future of commerce is agentic, and the ability to scale globally and unify customer experiences are non-negotiables for profitable growth. Salesforce B2C Commerce is the only trusted enterprise platform that delivers massive global scale, AI-driven profitability, and seamlessly connected digital and physical experiences to accelerate time to value and lower total cost of ownership.
Commerce Cloud is trusted by the world's most iconic brands.
What can you do with B2C Commerce?
Convert shoppers with personalized digital experiences, increase productivity and revenue with agents built on unified data, and scale to support high-traffic demands.
Scale with complete confidence.
Our high-availability infrastructure is engineered to handle massive traffic spikes. Whether it’s the holidays or a flash sale, our multi-tenant architecture and 24/7 monitoring will prevent revenue loss and protect your brand's reputation.
Simplify the management of multiple brands and regions with our multi-site architecture, and get dedicated staging and dev environments to de-risk deployments. By centralizing control and stabilizing the release pipeline, we empower your teams to move faster and scale with total confidence.
Eliminate "app sprawl" and reduce total cost of ownership with native, enterprise-grade features for promotions (up to 1,000 active promotions), search (AI product recommendations & predictive sort), payments (Salesforce Payments or BYO without a penalty fee), and more.
Expand globally with ease.
Manage all your sites and locales from one interface (Business Manager) to unlock operational efficiency and data consistency. Our platform supports over 7,000 languages alongside 169 global currencies.
Share data objects across sites and define site-specific objects to strike the perfect balance of operational efficiency and granular localization for every market you serve. Price books, promotions, carts, catalogs, content libraries and much more can be defined as shared or site-specific.
Secure your global operations with a comprehensive compliance suite, including PCI-DSS, SOC2, ISO 27001, and HIPAA, alongside built-in tools to help you navigate complex GDPR and CCPA privacy requirements. We handle the heavy lifting of global compliance so you can focus on scale without the regulatory risk.
Drive revenue & efficiency with AI.
Power agentic shopping across both owned and syndicated channels to improve customer acquisition and convert more. Provide a 24/7 personal shopping assistant on your storefront and messaging apps, syndicate your product catalog to social and AI platforms like ChatGPT and enhance your site to be GEO-ready for organic AI discovery.
Automate manual merchandising tasks like sorting rule creation and product categorization. Get personalized workspaces based on jobs to be down and contextual insights embedded into daily workflows for smarter, faster decision making.
Break the barriers of siloed commerce agents with Agentforce Commerce, the platform designed for multi-agent orchestration with deep context and data harmonization, built on a foundation of trust and governance to support an integrated agentic strategy that scales.
Lower total cost of ownership with Unified Commerce.
Eliminate custom integration friction and costs with pre-built connectivity between B2C Commerce, Order Management and Point of Sale.
Deliver the seamless shopping experiences customers expect with native omni-channel capabilities like Endless Aisle, Buy Online, Pick Up In-Store (BOPIS), and Buy Online, Return In-Store (BORIS).
Built-in API compatibility across the entire Salesforce platform ensures connected Customer 360 experiences across commerce, marketing, service and sales. Turn campaigns into conversions with unified and connected Commerce and Marketing flows that include out-of-the-box templates for abandoned cart notifications, post-order notifications, and a unified consent model to expand your subscriber base.
Sell more across every interaction with the most complete commerce platform.
Composable Storefront
Create fast, unique experiences and unlock agility with our industry-leading Composable Storefront. Speed up your page loads, iterate faster, and integrate best-in-class functionality to optimize conversions.
Order Management
Simplify distributed order management for smooth, transparent deliveries and 5-star service.
Data 360
Unify your customer data and take action on insights with AI and automation in real time.
Commerce AI
Get more conversions with less work using embedded AI.
We were able to do over 72,000 orders in 12 minutes through Salesforce, that we could not do on our previous platform.
Josh SmileyVP, Global Technology, Funko
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B2C Commerce FAQ
Salesforce B2C Commerce is the leading cloud-based ecommerce platform that allows businesses to create and manage their online stores. Used by thousands of retailers around the world, B2C Commerce is designed to provide a flexible, scalable, and customizable platform that can meet the needs of businesses of all sizes. It's the only B2C ecommerce platform that has Agentforce, a complete AI system built in and natively connected to Salesforce, the #1 AI CRM and Digital Labor platform.
With B2C Commerce, businesses can build, manage, and customize their online store. Offering flexible deployment options, users can create storefronts with templates, a composable architecture, or take a hybrid approach. B2C Commerce offers Business Manager, complete with all the necessary tools for merchants including catalog and category management, inventory, product, price books, customer management, campaign and promotion creation, social integrations, and more. B2C Commerce also offers a full suite of predictive and generative AI capabilties, AI-powered dashboards and analytics, and Agentforce.
Whether you're looking to grow your existing ecommerce business or expand into new markets, a B2C ecommerce platform can significantly enhance your business by providing a seamless customer experience across all sales channels. Increase revenue by providing a personalized shopping experience for every customer and gain valuable insights into your business and customers through analytics. On average, Salesforce B2C Commerce customers see +29% revenue growth by harnessing the ability to create engaging, efficient, and secure shopping experiences.
There are many factors to consider when choosing the best B2C solution for your business. Start by clearly defining your business goals and understanding your target audience's preferences. Ensure your selected platform can handle growth, and evaluate its integration capabilities with existing systems. Robust security and compliance is a must; you'll need features to maintain a secure storefront in every jurisdiction. Also consider the total cost of ownership and potential ROI — your platform should help you grow your business. Take a look at what platform similar businesses are using as well as their results. By carefully weighing these aspects, you can find a B2C solution that aligns with your business needs and goals.
Salesforce B2C Commerce stands out as the best B2C Commerce platform due to its advanced personalization, in-depth analytics, seamless integration with multiple data sources, and cutting-edge AI and autonomous agents. Its highly scalable and secure environment makes it ideal for businesses looking to grow and enhance customer engagement. Extensive customization options, strong SEO capabilities, and merchandising and admin tools ensure a tailored shopping experience for customers. Salesforce B2C Commerce has been a Leader in the Gartner Magic Quadrant for nine years in a row, standing out for its agility and globalization capabilities. With reliable customer support and a comprehensive suite of tools to manage complex operations, B2C Commerce is a top choice for businesses of all sizes.
Salesforce B2C Commerce offers a full suite of AI capabilities, including predictive and generative, as well as autonomous agents. Salesforce's leadership in AI means that B2C Commerce has embedded features like search recommendations, product recommendations, predictive sorting, and next-best action — all powered by Einstein. Merchandisers can work more efficiently than ever. With Data 360 for Commerce, merchandisers can harmonize data from multiple sources (like marketing, service, and commerce) to build a unique customer profile for every customer. Based on this data, they can strategically activate campaigns and promotions. And with Agentforce, the agentic layer of the Salesforce platform, it's easy to deploy agents that intelligently assist shoppers and boost revenue.
