BUCK is a global creative company that brings brands, stories, and experiences to life through art, design, and technology.

How do you convey expertise? 
How do you communicate security? 
How do you signal innovation? 
How do you make someone feel trust? 

Our collaboration with J.P. Morgan Payments found us seeking answers to these fundamental questions. The challenge was not just communicating these sentiments through language but discovering a way to evoke these feelings in every aspect of our strategy and expression in a way that’s distinct and enduring. Let us take you on the journey of how we created a memorable and unique expression for a business within one of the most legendary banking institutions in the world. 

J.P. Morgan Payments Creative Expression

We collaborated with Dunkin’ and Artists Equity to weave a cohesive holiday narrative across every touchpoint, from storybook-inspired packaging to a children’s book and of course, a delicious, animated film. All wrapped up and tied with a bow, just in time to let it snow.

Dunkin'® MUNCHKINS® Holiday Campaign

Oura’s first-to-market smart ring has made them a leader in wearable health tech for years. For 2025, they were eager to enter a new chapter and connect with a wider, younger demographic. Enter the Oura Ring 4 Ceramic, their first-ever ring in color, crafted in a new ceramic material. 

With this product campaign, they wanted to showcase what color makes possible.

The campaign tagline, Ring true to you, is a celebration of self-expression — showcasing the vivid lives and individuality of those who wear the Oura Ring 4 Ceramic. Color is more than a style choice; it’s a way to boldly show up in the world as your most authentic self. 

Oura: Ring True to You

Nothing built Playground — a space where AI meets creativity — to reimagine how people design and personalize their phones. 

We collaborated with them to visualize that story through a launch film communicating Nothing's vision for AI tools. It needed to feel inspiring, optimistic, and true to the brand while also celebrating creativity and human potential.

Nothing, Playground

In a world where everyone has access to the same creative tools, what separates good work from great? 

For Residence, a growing network of creative companies, the answer lies in something that can't be automated: taste. We helped them build a brand system that celebrates its collective intelligence while giving each member company the freedom to shine.

Residence Rebrand

We teamed up with Airbnb to reintroduce their Experiences & Services to the world. A series of films brings heart, humor, and a fresh spark to the platform.

Airbnb Experiences & Services

After the success of Vol. 3’s "Night of the Mini Dead," the Love, Death + Robots team asked us to create another tiny global apocalypse… this time with ALIENS.


Netflix's Love, Death + Robots: "Close Encounters of the Mini Kind"

BUCK partnered with Samsung to get iPhone users to Try Galaxy on their own phone  — turning a list of tech specs into a world of colorful chaos, curious characters, and whimsical surprises.

Samsung Try Galaxy

Eventbrite invited us to build a new visual and verbal identity for their global events marketplace. We were excited to jump in and bring our POV to the entire Eventbrite ecosystem — from tone of voice to logo, from photography to typography, from top to bottom.

Eventbrite Rebrand

We partnered with LinkedIn to reimagine how celebrations could feel on their platform. Our Strategy and Creative teams began by defining the role celebrations play within the brand, setting out to design a system that turns small digital interactions into meaningful, human moments for global audiences.

The result is animated illustrations that elevate the platform and the people who use it. And, as LinkedIn’s Director of Product Design, Creative Systems, Audrey Davis put it, “a big glow-up.”

LinkedIn Celebrations

Teaming up with agency Isle of Any, we created an anthem film for Coinbase that would catch attention and stand apart from traditional media broadcast spots.


Coinbase: System Update

Check out our newsletter, Pencils Down, on Substack

We partnered up with YouTube to create a set of celebratory 3D animations for Jewels, their virtual currency. Viewers use Jewels to purchase real-time, digital gifts during livestreams to support creators and boost engagement in a fun, interactive way.

YouTube Jewels

The market is crowded with AI assistants that are represented by sparkles and magic. How do you build one that breaks that mold?

We teamed up with Notion to bring to life their AI Assistant, designed by their Art Director Roman Muradov. Working closely with their in-house creative team, we evolved Notion AI from a static drawing into a fluid, dynamic character that enhances the experience for millions of users worldwide.

Notion AI Assistant

FedEx wanted to spotlight the heroes who literally go the extra mile: their couriers. We partnered with BBDO on “Tall Tales of True Deliveries,” telling the (almost) true stories of wild FedEx deliveries through an eye-catching mix of 2D and 3D elements.

FedEx "Tall Tales of True Deliveries"

Beats asked BUCK to help them celebrate the launch of their newest version of the Beats Pill speakers, and generate hype around the new product. We worked alongside Beats and Anomaly LA to redesign the beloved Beats Pill characters for six bespoke spots.

Beats Pills

Our friends at HoYoverse are rolling out “Natlan,” the newest map expansion for the beloved open-world adventure RPG Genshin Impact, and it's packed with vibrant landscapes and a roster of characters who can parkour, shark-surf, and show off crazy powers.

They wanted to do something different this time around and push a more interpreted style, so we got in on the action with a teaser trailer that not only captures the excitement of the game, but mixes in a fresh, unabashedly art-forward look designed to shake things up and draw in a bigger crowd. Take a look at the final trailer, stills, and  some early WIP designs.

HoYoverse: Genshin Impact

To celebrate our B Corp certification, we invited BUCK artists to reimagine the B Corp logo in their own unique styles. This open call to our artists is ongoing, just like our commitment to uphold B Corp’s standards.

BUCK Becomes a B Corp

When Notion wanted to offer more authentic representation within their visual universe, BUCK leapt at the challenge to refresh their avatar system. The result is a flexible, versatile, and inclusive system capable of reflecting the likeness and personality of any one of Notion’s 100 million users worldwide.

Capturing Notion's expressive personality, found throughout their branding and illustration language, was our highest priority. So we created a system that captures more than just physical traits, allowing their audience to create avatars that reflect the full spectrum of personality and depth.

Notion Faces

Get a deeper look into the cycling jersey we designed to raise awareness of modern day slavery.

We set out to reimagine the Cash App spatial illustration system driven by a mission that demanded both strategic precision and creative vision.

Our task was to gracefully evolve the brand's bold and colorful persona to its next phase as the coolest kid in the BLOCK™ group.


Cash App Evergreen Design System

Microsoft had a big year in 2024, launching their flagship Copilot products into their software and cloud ecosystems. Their next step was releasing a fleet of computer devices with Copilot integrated in them at a hardware level. To announce this groundbreaking milestone, they needed a new, elevated visual identity to match the leap to these new Next Gen AI PCs. A striking new look to not only announce their new product but to bring a visual cohesion to the brand globally at this exciting moment in Microsoft history. To do this, they wanted us to challenge the way they think and operate.

No pressure, right?

Microsoft Copilot+ PCs

Together we chronicle the epic journey of navigating New York’s real estate market transformed into charming Renaissance-style paintings.

BUCK partnered with StreetEasy and Mother New York to illustrate the beauty, drama, and relief when you find the perfect studio space, get pre-approval for your dream apartment, or land in the neighborhood that finally feels like home. The result is a collection of hand-painted, modern masterpieces that are quintessentially New York.


StreetEasy "Let the Journey Begin"

League of Legends is a global esports platform where teams go head-to-head in a battle for victory. It’s defined by key calendar moments like the Mid-Season Invitational (MSI), an international face-off at the heart of the competitive season.

BUCK partnered with Riot Games to bring the visual identity for MSI 2025 to life, spanning branding, design, and motion. This close, cross-disciplinary effort brought energy and cohesion to one of League’s flagship events.

Riot Games League of Legends - Mid-Season Invitational

Rivian is a future-first company dedicated to creating vehicles that are made for the planet, not at its expense.

They needed an internal, stylish, visual design system to match their overall design ethos — one that is anchored in nature, quietly confident, and always down to explore.

We called shotgun.

Rivian

When the opportunity to collaborate with Sony Pictures Animation on a key sequence for Spider-Man: Across the Spider-Verse came our way, we were so excited we ran up the walls. 

For the sequence, we brought Gwen Stacy’s inner world to life and told the backstory to help set up the rest of the film. The idea was to do this in a painterly style that mimicked the character’s own comic book-style universe. 

Sony Pictures Animation Spider-Man: Across the Spider-Verse

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