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Marketing Consultant & Digital Strategy Expert

Irina Gedarevich Shvaya

About Irina
Irina Gedarevich Shvaya is a marketing consultant, digital strategist, and founder of eSEOspace, a U.S.-based agency that helps businesses elevate their online visibility through SEO, AI-driven marketing, web strategy and brand development. With a background in Behavioral Neuroscience & Psychology (Bachelor’s from University of San Diego) she brings a unique blend of human behavioural insight and technical digital marketing know-how.
Since founding eSEOspace in 2019 she has guided over 2,000 businesses through growth-oriented digital transformations.

Expertise

Irina’s domain spans across full-spectrum digital marketing strategy, with special emphasis on:

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Search Engine Optimization (SEO)

local, technical, and advanced AI-/answer-engine optimization (AEO/GEO)

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UX & Web Strategy

designing user journeys and semantic architectures aligned with modern AI and search behaviours

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Brand Identity & Positioning

defining message, tone, audience journey, conversion-oriented design

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AI-Driven Marketing & Content Strategy

leveraging behavioural science to inform how consumers search, think and decide

    Her approach is summed up by her mantra:

    “Optimization isn’t just about algorithms — it’s about understanding how humans search, think, and decide.”

    Expertise

    • Image Lead strategist and founder of eSEOspace, specialising in AEO/GEO and generative-AI ready web architecture.
    • Image More than 10 years of experience in interactive design and development, per eSEOspace’s “Website Design & Branding for Women” page.
    • Image Applies behavioural neuroscience training to marketing strategy: “It is important for me to put the clients first… making a personal and focused connection”
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    Experience

    Irina’s professional journey is robust:

    Founder & Marketing Consultant, eSEOspace (2019–present)

    • Founded the agency with the goal of helping “struggling businesses discover new marketing strategies” and later shifted more toward marketing consulting + web strategy.
    • Under her leadership, the agency has reportedly delivered tens of thousands of Page 1 keyword rankings and measurable client results (over “50,000 Page 1 rankings”).
    • Spearheaded the launch of AI-focused SEO services: e.g., a press-release noting the agency “now leads the way in AI-optimized web development” for startups, SaaS & healthcare companies.

    Prior roles & consulting background

    • While fewer public details exist of every role before founding eSEOspace, her background in interactive design & development spans over a decade, per her site and profiles.

    Industry recognition

    • eSEOspace was named a 2025 Clutch Global Award Winner in Web Design (top 15 worldwide) — Irina is quoted in the announcement.
    • Won awards from DesignRush for notable projects like pavati.com.

    Authoritativeness

    Media & press

    • The Morningstar/PR Newswire release cited eSEOspace (founded by Irina) launching AI-focused SEO services and emphasized her leadership.

    Industry directories & reviews

    • Listed on TechReviewer as Head Marketing Consultant & SEO Specialist; agency rated 4.7 overall, with many five-star review platforms.
    • DesignRush listing: multiple 5-star reviews praising Irina’s personal involvement, patience, domain-knowledge and project impact.
    • TopSEOBRANDS profile: detailed client case-studies, including eCommerce project achieving >1,700 search result appearances in six months under eSEOspace’s work.

    Thought leadership & authored content

    • On eSEOspace’s blog, Irina authored “Therapist Reviews, Testimonials, and Compliance: Trustworthy Online Practices” (Sept 13 2025) which demonstrates her knowledge of YMYL (Your Money or Your Life) content + E-E-A-T framework
    • She is credited (in a DesignRush-derived article) saying: “AI is changing how buyers research and make decisions. Businesses that integrate SEO, AEO, and GEO are not just optimizing for search.”
    • Her website blog includes multiple posts (e.g., “New KPIs for GEO Campaigns”, “What is Generative Engine Optimization (GEO)? The Future of SEO in the Age of AI”) — reflecting consistent content production.

    Women-owned business highlight

    • The “Website Design & Branding for Women” page highlights that eSEOspace is a women-owned company, emphasising Irina’s leadership and advocacy for women entrepreneurs.

    Together, these sources show that Irina is not just offering services — she is quoted, reviewed, and recognized across industry platforms.

    Trustworthiness

    Testimonials & Reviews from real clients

    ui and ux design​
    Ammar L., Virginia.
    Orthodontist
    “Irina is amazing and is always thinking of new ideas to help our business. She is a great marketing partner.”
    ui and ux design​
    Melissa M.
    Business Owner
    “I could not be happier with the overall experience… Irina is a real professional … I could not be happier.”

    Publications & Thought Leadership

    Written by Irina Shvaya