Add $1M+ in Product-Led Revenue in 12 Months Without Extra Headcount
We help SaaS companies build world-class products with training, tactical growth sprints, and hands-on implementation. Our our proven method helped 400+ SaaS teams generate over $1B of ARR.
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Case Study
Boomi built a PLG motion that generates $400M+
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Case Study
Enzuzo doubled their free-to-paid conversion rate
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3 Ways We Help You Grow With PLG
1. Set a winning PLG strategy & roadmap
We identify where, and how, you could grow revenue from your self-serve motion, and give you a detailed roadmap to get there.
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2. Convert more free users to paid
We revamp your onboarding and monetization flows to help you drive more revenue from self-serve users.
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3. Add $1M in self-serve ARR in 6-12 months
We join your team as the hands-on Head of Product Growth and lead PLG for 6 to 12 months .
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Why PLG? Why Now?
You Won't Make It In The Age Of AI
Without A Strong PLG Motion
The fastest-growing SaaS products of 2025 ALL have a PLG motion. Coincidence?
Weak PLG
Stalled growth.
Low free-to-paid conversion rates.
Rising CAC.
Lots of free users. Little revenue to show for it.
Competitors are growing faster than you.
Strong PLG
Revenue grows faster than headcount.
Majority of free users get monetized.
CAC decreases.
Revenue coumpounds exponentially.
You start winning your market.
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How it Works
Our Winning Formula
Proven System + Hands-On Implementation = Guaranteed Results
Step 1
Install a Proven System
Stop guessing–install a framework that's generated over $1B in self-serve revenue for 408+ SaaS companies.
Implementing the ProductLed System has been a game-changer for Groove.
Step 2
Get a Hands-On Implementer
Your ProductLed Implementer will serve as an extension of your team, bringing fresh insights from other successful PLG companies we’ve worked with in the past while actively driving execution. Every implementer is a highly trained growth operator and has a track record of growing SaaS companies.
"They're not cookie-cutter consultants. They get into the weeds with us, understand our business, and help us execute."
Step 3
Guaranteed Results
We have skin in the game. Your goals become our goals. We operate like an extension of your team, with shared targets and mutual accountability.
Proven System. Vetted Experts. Real Results.
Our ProductLed Implementers follow a system that has already generated $1B in ARR for 434 companies.
“We saw a 20% boost in our MRR almost overnight by implementing just a couple of recommended changes in our onboarding process.”
28%
Avg PLG revenue increase for our partners
15%
Avg increase in free-to-paid conversion
3x
ARR ROI within 6 months of working with us
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Testimonials
The Results Speak For Themselves ❤️
“We maybe could have launched parts of a free motion without ProductLed's help, but not in a structured, step-by-step way. Having someone steer us through the entire process was just amazing.”
"The best part? The accountability and step-by-step guidance. We’re finally out of the weeds and moving forward confidently."
“ProductLed has been great at helping us focus on some of the missing pieces of our product-led success puzzle! I feel like turning a massive ship towards a better direction Wes' support.”
“With ProductLed Academy we aren’t wasting time on things that may or may not provide value. It has opened our eyes to where we need to hire and strengthen our team, as well as what we need to focus on first. We would probably have continued forward with a product that was not going to fly as a PLG offering and been unsuccessful.”
“A big win is having a free trial-assisted experience. It’s different than how we had done a free trial years ago, which we didn’t do successfully, by the way. A bunch of customers don't want to talk to sales reps, and we didn’t have a way for them not to do that before.”
“We saw a 20% boost in our MRR almost overnight by implementing just a couple of recommended changes in our onboarding process.”
“We were able to reduce seven steps in our onboarding, which increased our activation rate.”
“We’ve achieved an increase of 1% in additional MoM growth. And we just scrapped the most low-hanging fruit. This course was very practical, no bull.”
“We reduced the steps that users needed to take in our onboarding by 30%. I wouldn’t have imagined that was possible before.”
“We accomplished so much in our transition. We've doubled our free to paid conversion rate. And, 10% of all of our customers now come from a product-led motion.”
“This program has helped me convince my company that a PLG model is the way to go. Our CEO, board, and team are aligned towards this transition. This is a huge step in the right direction. Thank you!”
“As a product person who's built a profitable business through a Product-Led approach for years, I can confidently say that having this resource from the start would have made the journey much smoother. Wes has crafted a comprehensive guide packed with insights and practical frameworks to take your product to the next level.”
“We had a couple of record-breaking weeks with a 40% increase in signups over the previous averages!”
“This course was incredible! We are still building our way to product-led and having this group and this experience is going to be of immense help as we lead with change inside our org.”
“This is an awesome program, especially for SaaS. Over the years, we failed to convert free trials to paying customers. Now, we know why and it is a must-learn program for SaaS founders.”
Prefer To Do It Yourself?
ProductLed Library
No matter where you are in your journey, there’s a book for you and your team.
The ProductLed MBA™
The ProductLed MBA™ is the practical blueprint to mastering product-led growth.
"We wasted 8 months trying to figure it out ourselves.
ProductLed made more progress in 8 weeks."
