White Paper

Beyond Scripts – Why Conversational AI Outperforms Traditional Chatbots

This white paper breaks down the technology behind AI-powered web chats and shows how Conversational AI powered by LLMs and retrieval-augmented architectures enables:

• Instant, “no search” access to relevant content.
• Higher conversions through intent-aware, context-rich interactions.
• Deep insights into intent discovery, and buyer intelligence.

E-book

Build vs. Buy Decision for Conversational AI

As chatbots become core to customer engagement, lead generation, and internal support, organizations face a critical question: Should you build your chatbot in-house or buy a ready-made solution? It’s not just a technical decision—it’s a strategic one that impacts cost, speed, control, data privacy, and long-term scalability.

This ebook, Build vs. Buy Decision for Conversational AI, breaks down both paths clearly so you can confidently choose the option that best aligns with your goals.