Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Five books I’ve enjoyed recently

    If you ever fall into a funk with reading—like I do!—it helps to find a book that is enjoyable, light, and easy to read. Here are some books I’ve enjoyed recently: I Deliver Parcels in Beijing: A working memoir of a man’s working life in China, told through dozens of odd jobs and gigs. Very…

    Herbert Lui

    January 18, 2026
    Creativity
  • How I stretch my attention span

    Keep my calendar clear of meetings. Focus on one project at a time. If that’s not possible, then focus on one task at a time. Try to keep tasks to one sitting. Spend a few minutes in the evening writing down the tasks that remain unfinished or the ones that came up.  Don’t stress, and…

    Herbert Lui

    January 17, 2026
    Uncategorized
  • Three early career plays

    In my junior year at university, I really shifted focus toward finding a job. I knew it wasn’t going to be something that my school program took care of for me; it all fell on my shoulders. Along the way, I developed some plays that made a lot of impact for me. I wanted to…

    Herbert Lui

    January 16, 2026
    Creativity, Creator Confidential
  • You can either learn or be judgmental

    You can’t do both at the same time. When you ask questions, with a desire to understand, and listen, you are learning. Questions like: What assumptions am I making? How else can I think about this? What is the other person thinking, feeling, and wanting? When you’re mindful, you can catch yourself being judgmental and…

    Herbert Lui

    January 15, 2026
    Creativity, Expectations, Turning Stories
  • Publish once before making it perfect the second time

    In American football, teams score when they reach the end zone and make a touchdown. It’s rare for a team to go straight for the touchdown right away, because the decision is risky; instead, the team approaches the touchdown through running and passing short distances.  With each next checkpoint they make, they buy more regulation…

    Herbert Lui

    January 14, 2026
    Creativity, Creator Confidential, Promotion
  • Two lessons I learned writing something heavy

    I discovered that, as I was writing yesterday’s post, two main imaginary barriers kept me from wanting to publish it in the first place: First, I didn’t get to say everything I wanted to say. Some pertinent details include my working full time at Lifehacker, being honest about the shame I experienced working as a…

    Herbert Lui

    January 13, 2026
    Creativity, Creator Confidential
  • Reflecting on my failure to write a NYT bestselling book

    Over a decade ago, I attended a charity gala at The Spoke Club in Toronto. I was wearing a tailored suit, having a great time with friends, and, after a couple of glasses of bubbly, feeling celebratory. My career was off to a strong start. My articles went viral at Medium and were picked up…

    Herbert Lui

    January 12, 2026
    A Matter of Time, Contentions, Creativity, Creator Confidential, Expectations, Turning Stories
  • Remember the idea now, not later

    What if an idea mattered more now, than it did later? What if the process was more important than the result? A notemaker scribbled his thoughts on the corners of newspapers and envelopes. He would, inevitably, always lose them. When his grandson asked him why he did this, he replied, “I’m not writing this down…

    Herbert Lui

    January 11, 2026
    A Matter of Time, Creativity, Creator Confidential, Turning Stories
  • The power of proof assets

    Every so often, you send an important professional document to someone. The most universal experience is applying to a job, which you do by sending HR your resume. Your resume is a proof asset; it describes your experiences, accomplishments, and expertise. If you lead a business, you send many documents like this. For example, you…

    Herbert Lui

    January 10, 2026
    Contentions, Creator Confidential, Promotion
  • When you delay a task, your mind makes it more intimidating

    Delay has a way of making a simple, ordinary, task seem more intimidating.  Your mind rationalizes: you must think the task is hard, that’s why it’s taking so long. That’s why you’re hesitating. The more time you give your mind, the more intimidating the story sounds. Maybe you’re even procrastinating, because it must be scary. …

    Herbert Lui

    January 9, 2026
    A Matter of Time, Creativity, Creator Confidential, Expectations
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