Writing, content strategy, technology, coaching

Whether you want assistance with content, or coaching to lead teams, I can help.

Ian Betteridge, wearing a grey jersey, in front of a lot of celebrity pictures
About me

About Ian

I have over 20 years of rich experience in leading editorial teams and shaping content strategies, with a knack for steering through digital transformations. I'm skilled in both B2B and consumer publishing sectors. I'm not just good at brainstorming ideas with editorial teams but also excel

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Latest posts

Ten Blue Links, “featuring Peter Thiel, again!” edition
Ten Blue Links, “featuring Peter Thiel, again!” edition

1. What goes around comes around Back in the day, everyone hated Quark. And I mean everyone, at least unless you worked there. If you worked in publishing you had to use QuarkXPress. They knew it, and charged accordingly. It was very expensive software, customer services was awful, etc. But

Of ants, Saul Bass, and lost dreams of a cybernetic ecology
Of ants, Saul Bass, and lost dreams of a cybernetic ecology

When Saul Bass released Phase IV in 1974, audiences expected a standard ecological horror film about mutant ants overrunning humanity. What they got instead was something stranger: a slow, geometric meditation on communication, evolution and intelligence. Yet beneath this peculiar narrative lies a deeper conversation about the power relationships between

Ten Blue Links – "Platforms, promises and bad habits" edition
Ten Blue Links – "Platforms, promises and bad habits" edition

Hello! And welcome back. I have had an extended break over Christmas and the New Year. The one benefit of being useless at taking my holiday allowance is that I usually end up taking December off, and so it proved again this year. This one is a bit of an

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