Middle Name is a branding and design studio. With a strategic and collaborative approach, we create brands with intelligence, character, and clarity.

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Edmunds Cocktails

A contemporary and bold brand for a range of classic bottled cocktails.
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Labfresh

A full e-commerce redesign for one of Europe’s fastest growing menswear brands.
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SALT

Branding and website for new architecture and design communications studio, SALT.
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Northwick Wares

Branding and packaging for a high-end homewares brand embracing the beauty of imperfection.
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Stick Ceramics

Crafted branding for London-based ceramicist. Full case study coming soon.
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Bundleboon

A new website for a fast-growing childrenswear start-up.
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KAP Studios

A bold and flexible brand for a London and LA-based architectural practice.
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BUMI

Branding for shampoo and body bars with sustainability at the forefront.
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Daab Design

A bold website for a unique architecture practice.
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The Lantern

Branding for a new landmark building on the historic site of a market town’s former gasworks.
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Elimayboo

An elegant brand for a contemporary antiques and collectibles shop.
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LL&Co

Website design for LL&Co, makers of both physical and digital architectural models.
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The Aficionados

Ongoing editorial design for a travel and lifestyle publication.
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Game Day

A bold and playful brand for a new and unique London day out.
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