Ship gamification features that power growth
Use flexible APIs to build achievements, streaks, points and leaderboards in web and mobile apps. Deliver beautiful progress reports and reactivation emails with no code.
Talk to a human
Pre-built gamification platform
Everything you need to retain and engage users
Metrics
Use our pre-built gamification API to track the user interactions that matter. Then add gamification features around these metrics to boost your retention and engagement.
Achievements
Use the achievements API to congratulate and motivate your users when they reach key milestones. Display badges UI in your app with a few lines of code.
Email & Push Notifications
Design email and push notification templates with a no-code editor and automate delivery using local time zones to maximize engagement.
Runr
🎉 Congrats! You've ran 50km!
Novlr
✍️ You wrote 1000 words!
Learnr
Don't forget to extend your streak!
Writr
You've completed 100 lessons!
Streaks
Encourage users to build usage habits with daily, weekly, and monthly streaks. Use flexible streaks APIs to display streaks UI in your app.
Points
Reward users with points for completing actions. Build custom point economies with flexible earning rules and redemption options.
Total points
Last 7 days
102 +29%
Leaderboards
Foster friendly competition with customizable leaderboards. Create daily, weekly, or all-time rankings to motivate users and drive engagement.
Sarah M.
Alex K.
Jordan T.
Wrapped
Delight users with personalized year-in-review experiences. Celebrate their achievements and milestones with shareable wrapped summaries.
Your Year
in Review
2026
Gamification is harder than it looks...
With a global user base you have global challenges. Streaks, leaderboards and more all need to be tracked correctly and consistently.
When using rewards to motivate users, you need to prevent users from gaming the system and hurting the experience for others.
Delivering a personalized experience at scale requires flexible data infrastructure that most teams are too busy to build in-house.
You need to easily test the impact of your gamification features across cohorts to maximize their impact on retention and engagement.
You need infrastructure capable of scaling to millions of user interactions a day, and handling edge cases that come from concurrent user activity.
You need to continually engage users with new gamification features and mechanics to keep up with their pace of expectation.
See how Trophy's pre-built gamification can help in the buy vs. build matrix.
Metrics
Model any user interaction
Track user interactions using gamification SDKs and power features that increase retention and engagement.
Achievements
Congratulate and motivate your users
Design flexible achievement campaigns with no-code and use achievements APIs to reward users and keep them engaged.
Streaks
Drive consistent usage habits
Build streak UI using our battle-tested streaks API, shown to improve retention by 60%.
Points
Reward and delight users
Create points that users actually want to earn with a flexible points API and a no-code logic builder.
Leaderboards
Create friendly social competitions
Design leaderboards that engage users and foster social competition. Power leaderboard UI with flexible leaderboard APIs.
Lifecycle Emails
Send personalized lifecycle emails
Design progress report, reactivation and streak reminder gamification emails with a powerful no-code editor. Send automatically from your own domain.
How it works
Launch gamification in a matter of days
Track user interactions
Track the important actions that users take in your app with one line of code.
10 minutes
Start Tracking EventsDesign gamification features
Set up your gamification logic in the dashboard with no code.
45 minutes
Quickstart GuideDisplay gamification in your app
Use the Trophy API to fetch and display gamification data in your app.
1-2 days
API ReferenceLightning-Fast Integration
Simple APIs your devs will love
Use our pre-built gamification API to effortlessly build retentive user experiences. Get a team that's 100% focused on retention.
- Type-safe SDKs.
- We spend time worrying about abstractions and let you focus on what matters: building a great experience for your users.
- Intuitive documentation.
- Documentation built by developers for developers. Get started in minutes, not hours.
- Effortless debugging.
- Get to the root of the issue fast with detailed event logs and error messages.
// Server: Handle user writing submission
// Validate submission
if (!text || text.length === 0) return;
const wordCount = text.split(' ').length;
// Track event in Trophy
await trophy.metrics.event(
"words", {
user: {
id: "user-123",
email: "[email protected]"
},
value: wordCount
}
);
// Save progress
await saveProgress(wordCount);
return wordCount;
Trusted to deliver user experiences at scale
Get a team dedicated to your user experience. Deliver reliable, performant product experiences at scale.
- Historical uptime
- 99.99%
- Average boost in 14-day retention
- 16%
- Average dev time saved
- 2 months
- Users Tracked
- 500,000+
Gamification at scale
Industry giants retain with gamification
“If you need people to come back on their own — unprompted user engagement — you have to build habits. Without them, the business model doesn't work.”
“Another huge driver behind our MAU and subscriber growth was our annual Wrapped campaign… Wrapped is always a big contributor to our Q4 performance.”
“Streaks are our golden goose. A disgusting amount of Duolingo's success is tied to streaks. They drive engagement, retention, and even other features like notifications. Without streaks, we would not be where we are today.”
“If it's not fun, it's not going to work.”
“You want to make whatever activity you want to promote a less lonely experience.”
“What really matters is not the initial excitement, but whether people build a habit around the product... Once people can see progress, they're much more motivated to continue.”
“The streak feature is the single most impactful feature that contributed to this growth and success. In other words, you could argue that one feature created billions of dollars of value.”
Pricing
How many monthly active users do you have?
Only pay for active users — pay nothing if they churn.
Free
$0/month
For testing and evaluation
Start FreeUp to 100 MAUs
Features
Achievements
Streaks
Points
Leaderboards
Up to 500 Emails
Up to 500 Push Notifications
Starter
$99/month
For small applications
Get Started1,000 MAUs Included
$0.015 per additional MAU
Features
Everything in Free
DNS Verification
5,000 Emails Included
$0.0025 per additional email
5,000 Push Notifications Included
$0.0015 per additional push notification
Pro
$299/month
For larger applications with complex requirements
Get Started10,000 MAUs Included
$0.015 per additional MAU
Features
Everything in Starter
Webhooks
Custom Attributes
50,000 Emails Included
$0.002 per additional email
50,000 Push Notifications Included
$0.001 per additional push notification
Not sure where to start?
Get technical design and implementation advice from a team of gamification experts.
Customers
Meet our customers
Learn why over 30 product teams trust Trophy to power gamification experiences and increase retention.
Using gamification to create a fun and engaging study experience for 350,000 students.
1 week
Implementation time
9%
Retention boost
Helping professionals, students and immigrants become native English speakers with gamification.
1M+
Downloads
You?
Get started for free. Pay only for what you use.
Helping 300,000 authors build weekly writing habits with gamification.
3 days
Implementation time
22%
Retention boost
FAQ
Frequently asked questions
Have a different question and can’t find the answer you’re looking for? Send us an email.
- Who is Trophy for?
- Trophy is for product teams looking to build user experiences that retain users in any web or mobile app. We're developer-friendly, but also provide no-code tools for marketers and product managers to collaborate on.
- Do I need Trophy?
- Features like achievements, streaks and points have been proven to increase user engagement and retention, particularly in consumer-facing products. It's a great way to get users to use your product more often and build habitual usage patterns.
- Can't I just build this myself?
You could, but it's a lot of work.Tracking user behavior, handling time zones, running A/B tests, sending emails, push notifications...it all adds up. We've done the hard parts for you so you can focus on the user experience, not the implementation.
- How do I know if it's working?
- Trophy makes it easy to test and measure the impact of your user experience. Our dashboards show you your user's usage patterns and how the features you're testing are performing in terms of retention and engagement.
- How do I integrate Trophy into my product?
- Our developer-friendly gamification API makes it easy to build just about any gamification experience you can think of. All you need is an API key. See our documentation for full details.
- How much does it cost?
- Everyone can test and evaluate Trophy for free up to 100 monthly active users (MAUs). After that, you'll pay a fixed rate per user per month. Use our pricing slider to estimate your costs.
- How are MAUs calculated?
- We track how many unique users you've told Trophy about each month. As long as a user is involved in at least one API call, they count as an active user. Any users that are not active in subsequent months aren't charged, so you never pay for churn.
- Do you offer volume discounts?
- If you have more than 100,000 MAUs and know ahead of time what your usage is going to be, get in touch and we' ll happily offer a discount for upfront comittments.
Gamification infrastructure that retains users
Boost retention and customer lifetime value. Try for free up to 100 MAUs.
