About Us

The minds behind Waterfaller.dev

At Waterfaller.dev, we believe performance is the language of trust on the web.
Our small, research-driven team combines technical precision with journalistic clarity to help digital professionals build faster, more stable, and more human websites.
Together, we explore how every millisecond and layout shift tells a story about user experience.

Three team members of Waterfaller.dev standing together — Sofia with tattoos, Arjun holding a laptop, and Mara with charts — on transparent background.

Liam Rothwell – Founder & Web Performance Engineer

London, UK
Liam is the creator of Waterfaller.dev and a veteran in performance analytics.
He writes weekly deep-dives into Core Web Vitals, HTTP optimization, and emerging browser metrics.
Before launching Waterfaller.dev, he worked as a frontend consultant for e-commerce brands across Europe and contributed to the Lighthouse project community.

Sofia Mendez – Data Visualization & UX Metrics Analyst

Barcelona, Spain
Sofia transforms complex data sets into visual stories.
With a background in interaction design and product analytics, she focuses on how users perceive speed — not just how we measure it.
Her dashboards and performance visualizations make it easier for teams to connect technical metrics with real-world usability.

Arjun Mehta – Backend Systems & Web Standards Researcher

Bangalore, India
Arjun studies how network infrastructure and backend architecture affect user experience.
He has contributed to open-source projects improving server-side rendering (SSR) and CDN caching logic.
At Waterfaller.dev, he publishes technical notes on server timing headers, caching strategies, and the intersection of SEO and DevOps.

Mara Johansson – Technical Editor & Content Strategist

Stockholm, Sweden
Mara ensures that every article meets our editorial standards: accuracy, clarity, and impact.
She previously worked with Search Engine Land and TechRadar, specializing in translating complex performance reports into content that decision-makers understand.

Our Mission

To make web performance transparent, measurable, and actionable.
We want to empower every developer, marketer, and business owner to understand not just what affects their site’s speed — but why it matters.