Midis Group

Entering New Markets

Growing markets in the Middle East, Europe, and Africa hold many opportunities. But, despite their ROI potential, even global brands with a presence in 95% of the marketplace rightly hesitate to invest their resources in that last 5%. Less mature markets carry an outsized risk, with the challenge of operating and executing in unfamiliar terrain.

Mitigating that risk is Midis Group’s differentiator, where we have been a leader in our three regions for decades. In terms of market share, we have worked hard to become:

• The third-largest player in Africa, offering perhaps the most attractive long-term potential
• The second-largest in Eastern Europe, our fastest-growing territory in recent years
• The largest in the Middle East, where we have the longest-standing presence

Uniquely, Midis Group spans each of these zones, providing reach and manageability for our vendor partners and principal customers. Above all, we offer global brands the path to market they require, where we can take the sovereign and market risk, investment risk, compliance risk, legal and staffing risks, and the downstream financial and payment risks required to generate success. For our customers on the ground, we provide the solutions, service, and confidence that they will always have our support to meet their needs. Read less

Midis and Compliance

Any sign of impropriety can harm the brand of rapidly growing multinationals or companies that wish to enter emerging markets. At Midis Group, we have over 40 years’ experience setting the highest standards and adhering to the spirit and the letter of the law in both the global marketplace and your local market. How deep does our commitment go? Midis Group regularly “walks” when the integrity of a deal is unclear, recognizing that a trusted long-term presence demands an uncompromising stance. Read less

Our Cultural Expertise is Yours

At Midis Group culture is central. With customer and vendor relationships of up to 40 years, we have a deep understanding of needs on both sides of the IT market. Experts in localization of market strategy, channel programs, communications materials, and support/technical documents, we have unparalleled experience in emerging countries and understand how to navigate each unique situation. With Midis Group as your full partner, you will always stay on course. Our cultural expertise is yours. Read less

Minimize your Financial Exposure

Such local demands, if you’re unfamiliar, are complex to navigate and to satisfy financially. Midis Group understands local conditions, and our financial management ensures we have the resources to bridge suppliers and customers. We work with you to identify the optimal opportunities and solutions and minimize your financial exposure, providing peace of mind, enabling you to focus on building your core business. Read less

Expand Your Reach

We can assume your persona and run your business in-territory, shifting all your costs to variable and, leveraging our experience and presence, standing up a world-class local operation built to last. Midis Group expands your reach, ensuring your prominence across the three regions we serve, expertly evangelizing the brand, advocating your solutions, and applying our knowledge of local markets.

How We Do It

Setting up and operating in our regions requires legal establishment(s), physical, financial, and contracting facilities, hiring staff, setting up support, and obtaining regulatory approval for trading and services–all before your first sale. We work through these barriers so that you don’t have to, and then run the business with you, share-based dependent on our joint success. Beyond shouldering your up-front costs, we ensure excellent execution, from promotion and sales to training and technical support. Read less