ActivationPal

Great marketing analytics
for iOS and Android apps.

See which installs turn into revenue, where onboarding leaks, and what to fix next—across every app you ship.

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  • Native Swift
  • Native Android
  • Flutter
  • React Native
  • RevenueCat
  • Superwall
3919.5$80$40Sep 21Sep 24Sep 27Sep 30Oct 3Oct 6Oct 9Oct 12Oct 15Oct 18

Onboarding

  • installed701100%
  • 0your goal66194%
    • build muscle33150%
    • lose weight19530%
    • stay consistent13520%
  • 1experience level61888%
    • beginner30750%
    • intermediate18330%
    • advanced12821%
  • 2weekly schedule57682%
    • 3 days30453%
    • 4 days16729%
    • 5+ days10518%
  • 3notifications53877%
    • allowed32661%
    • skipped21239%
  • completed51974%
  • paywall shown51974%
  • plan selected22532%
    • monthly13660%
    • lifetime8940%
  • purchased396%
    • monthly2462%
    • lifetime1538%

Acquisition

installsrevenue
  • Tier 1455$295.70
  • Tier 255$7.98
  • Tier 396$30.43
  • Tier 474$13.17
  • Tier 521—

Outcomes

12

started

cohort outcomes

50% churn by

7.0d

churn paths

cancelled
0
expired
1

Apple Ads

Spend
$231.60
Revenue
$53.95
Impressions
11969
Installs
143
CPI
$1.62
spendinstalls
  • US — brand$99.6083
  • Worldwide — generic$132.0060

Devices

  • 📱 iPhone735
  • 🖥️ iPad49

Events

  • workout_logged711 · 516
  • streak_extended134 · 121
  • reminder_set59 · 58
  • badge_unlocked43 · 41
  • workout_shared33 · 32
  • apple_health_sync20 · 19
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