Turn website visitors into booked customers, even at 2 a.m.
An AI assistant that learns your business from your website, answers every visitor in seconds, on your website and on WhatsApp, and emails you their name and number.
Building software? See Assistly for SaaS teams
No credit cardSet up in minutes
Storm damage? We fix roofs fast.
"My roof started leaking after last night's storm." Open the chat in your inbox.
Project reports your clients actually read.
"Does the Team plan connect to Slack?" Wants a demo. Open the chat in your inbox.
Works on the site you already have:
Founding 10
Be one of our first 10 founding businesses
We're inviting 10 businesses to grow with us from day one. You get everything, we do the setup, and your price stays low.
- The full Pro plan, free until billing starts
- Then 50% off Pro for 12 months: $74.50 a month instead of $149
- Done for you setup: we import your website, teach your assistant and help you add the chat
- WhatsApp and booking in the chat included
10of 10 founding spots left
Pro is $149 $74.50 a month for your first year once billing starts. Until then it's free.
No card needed. When all 10 spots are taken, the offer closes.
How it works
Live on your website in three steps
No tech skills needed. If you can copy and paste, you can do this.
Enter your website
Assistly reads your most important pages (up to 25 on Free, 50 on paid plans) every week, plus the files you add: price lists, menus, FAQs.
Add one line to your site
Paste one line of code, or send it to your web person.
Get customers, not just chats
Every visitor gets an answer in seconds. Every lead lands in your inbox, and you get an email.
Features
Everything you need to never miss a customer
Instant lead alerts
When a visitor leaves a number or email, Assistly saves the lead and emails you a link to the chat.
Take over any chat
Jump in with one tap. The AI steps back and the visitor sees a real person.
Knows your business
Answers from your own website and documents. When it doesn't know, it says so and takes their number.
One simple inbox
Every conversation and lead in one place, on your computer or phone.
Captures every lead
Name, phone and email, saved even if they only leave a phone number.
See what's working
Chats, leads and top questions, in a weekly email.
Looks great on phones
The chat opens full screen on phones, built for thumbs.
New WhatsApp
Answers on your website and on WhatsApp
Your customers already message you on WhatsApp. Now the same AI answers them there too, in seconds, day and night.
- One AI, one brain. The same knowledge as your website chat: your pages, files, answers and hours.
- One inbox. WhatsApp and website chats side by side, each WhatsApp chat clearly labeled.
- Take over any time. Reply from your dashboard and it goes straight to the customer's WhatsApp.
- Every lead captured. Their WhatsApp number and name are saved, and you get your lead alert.
Works with your WhatsApp Business number through Meta's official WhatsApp connection. Replies to customers who message you are free. How to connect it
Growth
Your marketing, planned for you
Answer 4 questions and Growth writes a 30 day plan for your city and budget, splits the budget in exact dollars, and drafts your ads and a month of posts. You post what you like. Nothing is spent without you.
- A 30 day plan for your business, your area and your budget
- A budget split with the reason for every channel
- Ready ads for Google search, Facebook and Instagram
- Ask Growth, a marketing chat that knows your plan
Our promises
Honest software for honest businesses
We're a young company: no made up reviews, no fake numbers. Here's what you can count on.
Your conversations and leads are private to your business. We never sell them.
If the AI isn't sure, it says so and asks for a way for you to reach them.
Take over any chat, hand it back to the AI, or change what it knows anytime.
Create your account and set up your assistant today without a credit card.
Pricing
Simple plans, no contracts
Create your account free today. Every new account starts with a 30 day free trial of Pro, no card needed.
Yearly prices are billed yearly once online payment opens. Nothing is charged now.
Free
Your AI receptionist, free to start
Available now
Get started free- 50 chats a month
- Reads up to 25 pages of your website and help docs
- 1 integration: your website chat
- 3 knowledge files (PDF, Word, text, CSV)
- AI trained on your website, help docs, files and your own answers
- Rereads your website and help docs every week
- Answers in your visitor's language
- WhatsApp: add it as a second integration ($19.99 a month once online payment opens)
- Inbox, leads & instant lead alerts by email
- Phone alerts for new leads
- Visitors book a time in the chat
- Weekly report email every Monday
- Lead status: New, Contacted, Won
- Take over any chat live
- Rate answers 👍/👎 to teach the bot
- Chat in your brand color
- Refer & earn for your customers
- Just you (1 sign in)
Your chat shows a "Powered by Assistly" link
Basic
Your own chat with no badge
$287.90 a year, billed yearly once online payment opens
30 day free trialNothing is charged today
Start free trial- Everything in Free, plus:
- 500 chats a month
- Reads up to 50 pages of your website and help docs
- 2 integrations: website chat + 1 more
- 10 knowledge files (PDF, Word, text, CSV)
- AI answers your WhatsApp messages too
- No Assistly badge
- Just you (1 sign in)
Starter
For a one location business
$758.40 a year, billed yearly once online payment opens
30 day free trialNothing is charged today
Start free trial- Everything in Basic, plus:
- No monthly chat limit
- Reads up to 100 pages of your website and help docs
- 3 integrations: website chat + 2 more
- 25 knowledge files (PDF, Word, text, CSV)
- Hot lead scoring & qualifying questions
- Questions your bot couldn't answer
- After hours mode
- Export leads to Excel
- Saved replies
- Your logo, bot name & chat position
- Auto assign chats and reply timers for your team
- You + 2 team members
Pro
For businesses that live on leads
$1,430.40 a year, billed yearly once online payment opens
30 day free trialNothing is charged today
Start free trial- Everything in Starter, plus:
- Reads up to 300 pages of your website and help docs
- Unlimited integrations
- Unlimited knowledge files
- Verified signed in users in your app
- AI actions: your bot checks orders and accounts in your own system
- Insights dashboard
Premium
For busy teams and multiple sites
$2,870.40 a year, billed yearly once online payment opens
30 day free trialNothing is charged today
Start free trial- Everything in Pro, plus:
- Reads up to 1,000 pages of your website and help docs
- Up to 5 websites in one account
- Full white label: your name, never ours
- REST API with your own keys
- Unlimited team members
- Priority support
Team. Starter and Pro include you + 2 team members (+$19/mo per extra team member). Premium has unlimited team members. Free and Basic are just you.
Integrations. Your website chat counts as the first one. Free includes 1, Basic 2, Starter 3; Pro and Premium are unlimited. Each extra one (like Zapier, Make or a new channel) is $19.99/month, shown before you add it. Billing for extras starts when payments open, and you'll be told before any charge.
Chat limit. After 50 chats in a month on Free (500 on Basic), your chat still asks every visitor for their name and number, so you never miss a lead. Replies from your inbox pause until you upgrade or the count starts again on the 1st.
Billing. Prices in USD. Every new account starts with a 30 day free trial of Pro, no card needed. Accounts that haven't had a trial yet start one with Upgrade. No card, no charge: when the trial ends, your account goes to Free and keeps all its data.
Compare all plans
| Plan | Free | Basic | Starter | Pro | Premium |
|---|---|---|---|---|---|
| Price a month | $0 | $29.99 | $79 | $149 | $299 |
| Price a year (save 20%) | $0 | $287.90 | $758.40 | $1,430.40 | $2,870.40 |
| Chats a month | 50 | 500 | No limit | No limit | No limit |
| "Powered by Assistly" badge | Shown | None | None | None | None |
| Team members | Just you | Just you | You + 2 | You + 2 | Unlimited |
| Integrations (website chat counts as 1) | 1 | 2 | 3 | Unlimited | Unlimited |
| Websites in one account | 1 | 1 | 1 | 1 | 5 |
| Pages read (website and each help docs site) | 25 | 50 | 100 | 300 | 1,000 |
| AI trained on your website, help docs, files and your own answers | Yes | Yes | Yes | Yes | Yes |
| Rereads your website and help docs every week | Yes | Yes | Yes | Yes | Yes |
| Answers in your visitor's language | Yes | Yes | Yes | Yes | Yes |
| AI answers your WhatsApp messages too | As an extra integration | Yes | Yes | Yes | Yes |
| Inbox, leads & instant lead alerts by email | Yes | Yes | Yes | Yes | Yes |
| Phone alerts for new leads | Yes | Yes | Yes | Yes | Yes |
| Visitors book a time in the chat | Yes | Yes | Yes | Yes | Yes |
| Weekly report email every Monday | Yes | Yes | Yes | Yes | Yes |
| Lead status: New, Contacted, Won | Yes | Yes | Yes | Yes | Yes |
| Take over any chat live | Yes | Yes | Yes | Yes | Yes |
| Rate answers 👍/👎 to teach the bot | Yes | Yes | Yes | Yes | Yes |
| Chat in your brand color | Yes | Yes | Yes | Yes | Yes |
| Refer & earn for your customers | Yes | Yes | Yes | Yes | Yes |
| Hot lead scoring & qualifying questions | No | No | Yes | Yes | Yes |
| Questions your bot couldn't answer | No | No | Yes | Yes | Yes |
| After hours mode | No | No | Yes | Yes | Yes |
| Export leads to Excel | No | No | Yes | Yes | Yes |
| Saved replies | No | No | Yes | Yes | Yes |
| Your logo, bot name & chat position | No | No | Yes | Yes | Yes |
| Auto assign chats and reply timers for your team | No | No | Yes | Yes | Yes |
| Verified signed in users in your app | No | No | No | Yes | Yes |
| AI actions: your bot checks orders and accounts in your own system | No | No | No | Yes | Yes |
| Insights dashboard | No | No | No | Yes | Yes |
| Full white label: your name, never ours | No | No | No | No | Yes |
| REST API with your own keys | No | No | No | No | Yes |
| Priority support | No | No | No | No | Yes |
FAQ
Questions, answered
Do I need to know anything technical?
No. You type in your website address, and Assistly learns your business. Adding it to your site is one copy and paste of a single line of code.
What if the AI doesn't know an answer?
It tells the visitor honestly and asks for their name and number so you can follow up. It won't invent prices or promises.
Does it work on WhatsApp?
Yes. Connect your WhatsApp Business number through Meta's official WhatsApp connection and the same AI answers your WhatsApp messages too. Every chat lands in the same inbox, and you can take over any time. It counts as one integration on your plan. Free includes 1 integration, which your website chat uses, so on Free WhatsApp is an extra at $19.99 a month (nothing is charged until payments open); Basic and higher plans have room for it. Replies to customers who message you are free. It only answers private chats, never group chats.
Can I answer customers myself?
Yes. Open any chat and tap "Take over". The AI stops right away and the visitor sees they're talking to your team. If the visitor already left the chat, your reply also reaches them by email, with a link back to the same chat. One tap hands it back.
How much does it cost right now?
Nothing. Every new account starts free and we don't ask for a card. The Free plan includes 50 chats a month. Every new account starts with a 30 day free trial of Pro, no card needed. Accounts that haven't had a trial yet start one with Upgrade. No card, no charge: when the trial ends, your account goes to Free and keeps all its data. You can switch back to Free anytime.
Can the chat match my website's colors?
Yes. Pick your brand color in the dashboard and the chat button and messages use it right away.
Is my customers' information safe?
Your conversations and leads are visible only to your business, sent over encrypted connections, and never sold. You can delete them anytime.
Set up your own AI assistant today
Create a free account, type in your website, and test your assistant before you add it to your site.
