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Paid advertising tips from the PPC experts
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Your ROAS Went Up. Where Did It Come From?
Discover how Google Ads conversion tracking errors, duplicate conversions and static values can inflate ROAS, and how to audit your settings to get a more accurate picture of campaign performance.
Spotlight
Beyond Search: Winning Local Customers on Display & Demand Gen
Discover how to win more local customers with Google Display and Demand Gen ads using pain-point targeting, tailored creative and better landing pages.
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Landing Page Best Practices: When to Trust Them and When to Question Them
Use landing page best practices as a starting point when a/b testing. Let your account data guide what to test, how to test it, and when to challenge the standard in practice.
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Proving the Value of Paid Search With Incrementality Testing
Attribution has long been one of marketers’ greatest challenges, but incrementality testing offers a more sophisticated view of true paid search outcomes.
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Google Ads Target Bid Strategy Changes: What Changed in August 2026 and What to Do Now
Google Ads has changed how budget-limited campaigns optimise to Target CPA and ROAS. Here’s what changed, who’s affected and what advertisers should do now.
How to Build a Google Ads Daily Pacing Script
How GrowRoom built a Google Ads script that automates daily budget pacing across every client account, freeing up time for strategic thinking.
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Getting a Pipeline Number You Can Defend to Finance
Ask a B2B team what paid media added to pipeline last quarter, in dollars, and the room goes quiet. Here’s how to measure it and defend the number to finance.
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