Brand assets
Download brand kitLogos, color, glass, and type for representing Reflex. Download the whole kit, or take what you need from each section.
Color
White, gray, and ink.
Quiet is part of the identity. Gray frames the focus, white gives it room, and ink carries text and actions.
White
#FFFFFF
rgb(255, 255, 255)
Pages, navigation, and footers
Gray
#F6F6F6
rgb(246, 246, 246)
Heroes, feature panels, and closing calls to action
Ink
#181818
rgb(24, 24, 24)
Text and actions
Charcoal
#1C1C1E
rgb(28, 28, 30)
The logo's backdrop
Logo palette
Color, from our logos.
Six gradients drawn from the logo treatments. Use one complete treatment per composition, and keep text and controls on clear, high-contrast surfaces.
Type
Geist for display, Inter for everything else.
Geist sets headlines and large numbers in a light weight. Inter handles body copy, labels, and controls.
Aa
Your business. Your software.
Geist
Headlines and large numbers · Light 300 · Regular 400
Aa
Clear, human language. Short sentences. Real intent.
Inter
Body copy, labels, and controls · Regular 400 · Medium 500
